Vibey Demo Day - The helfy®Labs Challenge

For one day only, 50 builders, designers, marketers, founders, and students will come together at Canva HQ London.

Want to gain industry experience? Pitch your ideas? Win vouchers? Learn and connect with industry leaders?

You'll team up with people from different backgrounds to:

• ✨ Build with AI
• 🎨 Design customer experiences
• 📱 Create social media campaigns
• 📧 Develop email journeys
• 💡 Prototype landing pages
• 🎤 Pitch your solution to industry leaders

Vibey Demo Day is a one-day AI innovation challenge bringing together talent to solve a real business problem.

Working in small multidisciplinary teams, you will tackle a live challenge set by helfy® Labs, using AI tools and Canva to research, prototype, and pitch a solution in just a few hours.

More than a hackathon, Vibey Demo Day blends product thinking, marketing strategy, design, AI-powered building, and commercial storytelling into one fast-paced experience. Throughout the day, you will hear from industry experts, receive practical guidance, and compete to build solutions with real-world potential.

Challenge Statement: How can helfy® Labs transform social media engagement into a seamless website journey that captures qualified prospects and converts them into paying customers?

Teams will use AI-powered tools to:

• Research user needs
• Design an acquisition journey
• Create landing page concepts
• Produce supporting social media and email content
• Build or prototype their solution
• Pitch their commercial approach

• Capacity: Limited to 50 participants
• Size: Teams of 4–5 people, balanced to encourage a mix of technical and commercial skills.
• Roles: During registration, you will choose your primary area of interest from: Product, Design, Engineering/AI, or Marketing & Social Media.

• 09:00 – 09:45 | Breakfast, networking & welcome
• 09:45 – 10:05 | The Challenge – Introduction from helfy® Labs
• 10:05 – 10:35 | Panel 1: Building the Solution (Product thinking, AI workflows, customer acquisition, marketing strategy)
• 10:35 – 10:50 | Break & Team Formation
• 10:50 – 13:00 | AI Build Sprint (Teams develop a landing page, customer journey, social content, and email campaign)
• 13:00 – 13:40 | Lunch & Networking
• 13:40 – 14:00 | Panel 2: Pitching the Solution (Structuring a pitch, communicating commercial value, using Canva AI)
• 14:00 – 15:00 | Pitch deck preparation
• 15:15 – 16:15 | Final Pitches to the judging panel
• 16:15 – 16:45 | Judging & Audience Vote
• 16:45 – 17:00 | Awards & Winners Announced
• 17:00 – 17:30 | Closing Remarks & Networking

Ideal for anyone interested in building practical AI skills and solving real business challenges, including:

• University, design, business, and marketing students
• Early-career professionals, software engineers, and UX/UI designers
• Product managers, marketers, and founders
• AI enthusiasts and anyone curious about building with AI

What You'll Gain:

• Hands-on experience with leading AI tools and real business challenges
• Skills in product strategy, user journeys, AI content creation, and pitching
• Feedback from experienced judges
• New connections across London's AI, product, and startup community

The Winning Teams Receive:

• 🎁 6 months of Canva Pro
• 🎁 £500 group gift vouchers
• 🎁 Opportunity to have your landing page considered for production by helfy® Labs
• 🎁 Pitching your ideas directly in front of industry leaders

Only 50 places are available. Secure your spot now and select your primary track (Product, Design, Engineering/AI, or Marketing & Social Media) to help us build balanced teams.

Join us!