UX & Landing Page Optimization: 1 Day Course in Montreal

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Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

This workshop develops practical skills for designing high-converting landing pages while applying essential UX (User Experience) principles to enhance user engagement. You will explore how elements such as layout, messaging, visual hierarchy, call-to-action placement, and content clarity influence visitor behavior and decision-making. The course focuses on simple, repeatable techniques that guide users smoothly toward desired actions. By the end of the session, you will be able to design, review, and optimize landing pages with greater confidence while applying data-driven improvements.

By the end of this course, you will be able to:
• Understand the key factors that drive conversions on landing pages
• Apply UX principles to improve usability, clarity, and user experience
• Design layouts that guide visitors toward important actions
• Create persuasive, user-focused website content
• Analyze user behavior to identify areas for improvement
• Develop a practical plan for optimizing landing page performance

This course is suitable for:
• Digital marketers
• Web designers and content creators
• Entrepreneurs and small business owners
• Marketing teams and brand managers
• Anyone responsible for improving website performance

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Many landing pages fail not because of poor design but because they do not clearly guide users or connect with their motivations. This course simplifies UX and conversion strategies so they can be applied quickly and effectively, even without a design background. By the end of the workshop, you will gain practical resources such as templates, messaging frameworks, layout patterns, and optimization checklists that help improve landing page performance and increase conversions.

Contact us today to schedule a customized in-house, face-to-face session:

Info: • What makes a website or landing page convert
• Understanding user intent and motivation
• Key elements of conversion-focused web design
• Icebreaker Activity

Info: • Layout patterns that guide user attention
• Crafting headings, value messages, and call-to-actions
• Reducing noise and friction
• Activity

Info: • Writing clear, persuasive, user-centered content
• How visual hierarchy influences decision-making
• Designing intuitive reading and scrolling paths
• Role Play

Info: • Understanding how users scan and click
• Use of contrast, spacing, and white space
• Creating trust with social proof and visual cues
• Case Study

Info: • Simple usability testing techniques
• Heatmaps, scroll maps, and behavior recordings (non-technical)
• Reading analytics signals and making small improvements
• Simulation

Info: • Accessibility, readability, and inclusive design
• Mobile-first and responsive layout considerations
• Reducing cognitive load and user effort
• Group Brainstorm Activity

Info: • Creating your personal optimization checklist
• Prioritizing improvements for quick wins
• Tracking performance metrics over time
• Action Plan Review

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Host or Publisher MG Aussie