Using Word of Mouth to Scale

In today’s business world, word of mouth is still one of the most effective ways to grow, but it’s often misunderstood. Many people shy away from asking for referrals or building partnerships because it feels uncomfortable or awkward. Dave Plunkett's masterclass is designed to help you break through those barriers and show you how to use word of mouth more intentionally—without feeling "icky."

You’ll learn practical, easy-to-follow strategies for leveraging your existing network, partners, and clients in a way that benefits everyone involved. Dave will teach you how to create strong, lasting partnerships and referral systems that bring in quality leads and fuel sustainable growth for your business.

We will cover:

• Find the right partners to help you grow
• Make sure those partners actually send you leads
• Know the right time to ask your clients for referrals

Agenda:

1. Overcoming the "ick" factor of asking for referrals
2. The difference between partnerships and referrals, and how to map out your business connections*
3. How to ask for exactly what you need
4. Creating value for your partners*
5. Becoming a part of your partners' processes*
6. How to thank and reward people for their introductions
7. When and how to ask clients for referrals*

These points * will include interactive breakout activities.

Throughout the session, Dave will tackle the common discomforts people face when asking for help, so you’ll leave feeling confident, knowing how to build your referral system without the usual awkwardness. You’ll also gain insight into how partnerships differ from referrals, and why each plays a crucial role in your ecosystem.

Whether you’re new to partnerships or have been struggling to make them work effectively, this masterclass will give you the tools and confidence you need to scale your business using word of mouth—intentionally and successfully.

🗣 Masterclass host:

Dave has built hundreds of partnerships and handled thousands of referrals. He grew a membership organisation to 2,000 members almost entirely through referrals and strategic partnerships. His customer engagement agency helped big brands like Regus and Volvo connect with nearly 1 million business owners.

In 2020, Dave started Collaboration Junkie to help businesses find and grow partnership and referral opportunities. His DANCE framework for partnerships has helped hundreds of companies—especially agencies—build successful referral strategies.

Youngling/Warrior/Wolf members attend at no extra cost! Please note, we do check ticket types so please only select this ticket option if you are indeed a paying member.

Pup and Non-paying members, please purchase a ticket. If you're interested in being a member,

• Anyone responsible for lead generation, especially if you want to grow your business through word of mouth, referrals, and partnerships.

You can join either in-person or online.

Bonus: an in-person ticket includes breakfast (from 8.30am) and same day access to a desk at Shoreditch Exchange.

Get in touch with Adam on LinkedIn to see how she may be able to help!

BD Matters hosts monthly workshops. Keep on top of our other upcoming workshops here:

https://bdmatters.co/upcoming-masterclasses

Photos taken here include:

• Previous BD masterclasses
• Co-working space at Shoreditch Exchange. In-person tickets include breakfast of pastries from 8.30am and all-day access to a co-working space at the venue.

Host or Publisher BD Matters