Using TikTok for Business

What this workshop covers:

● How the TikTok algorithm works and how content is distributed

● Founder-led vs brand accounts: choosing the right approach

● Creating content specifically for TikTok (formats, hooks, strategies)

● Understanding trends, sounds, and formats and how to use them strategically

● TikTok growth tactics and platform-specific best practices

● Using TikTok features to maximise reach and engagement

What participants will learn:

● How to approach TikTok with a clear strategy

● How to decide between founder-led or brand-led content

● How to create TikTok-native content that performs

● How to leverage the platform for sustainable growth

Sign up for the online version of this event here.

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