Using LinkedIn to Build Your Business | Content, Connections and Campaigns

This workshop will give you the skills to leverage the power of LinkedIn, even with the free version of the platform.
About this Event

LinkedIn is more than a place to post updates. It's one of the world's largest professional networking platforms and can help you build credibility, connect with potential customers and support long-term business growth.

This three-hour, in-person workshop is designed for small business owners who want to feel more confident using LinkedIn as part of their marketing and sales strategy.

Whether you use the free version of LinkedIn or are thinking about exploring paid features, you'll learn practical ways to make the platform work for your business.

What you'll learn

During the workshop, we'll cover:

Creating a strong LinkedIn presence

• Improve your personal profile and LinkedIn business page so it's clear who you help, what you offer and why customers should choose your business.

Growing the right network

• Learn practical ways to connect with potential customers, collaborators and supporters.

Creating content that works

• Discover how to create engaging content that's relevant to your audience and easier to find through LinkedIn search.

Starting meaningful conversations

• Use comments, messages and other LinkedIn features to build genuine business relationships without feeling pushy.

Introduction to LinkedIn Campaign Manager

• Get a beginner-friendly overview of LinkedIn's advertising platform, how it works and when it may be worth considering.

Helping more people discover your content

• Learn practical tips to improve the visibility and reach of your LinkedIn posts.

Who is this workshop for?

This workshop is ideal for:

• Small business owners
• Sole traders
• Start-ups
• Freelancers
• Anyone who wants to use LinkedIn more effectively to market their business and build professional relationships

No advanced LinkedIn knowledge is needed.

What you'll leave with

By the end of the session, you'll have practical ideas, useful tools and clear next steps to help you use LinkedIn more confidently and consistently as part of your wider marketing and business growth activities.

Date: Tuesday 3 Nov

Time: 10am -1pm

Venue: Electric Works, 3 Consourse Way, S1 2BJ