Using AI to Plan and Implement Your Social Media Marketing

As part of our Wednesday Workshop Series for established entrepreneurs, this session will show business owners how to use AI tools strategically to simplify and strengthen their social media marketing efforts.

Marketing can feel overwhelming when you’re trying to create content, research audiences, manage platforms, and stay consistent—all while running a business. This workshop breaks down how AI can help you save time, improve strategy, and create more focused, effective marketing plans.

Key topics include:

• The essential elements of a comprehensive digital marketing plan
• Which AI tools work best for specific marketing tasks
• How to write effective prompts to get better AI-generated results
• Ways to add the human touch and E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) to AI-created content
• Using AI to generate social media ideas, hashtags, and strategic plans more efficiently

You’ll leave with a clearer, less overwhelming approach to marketing and a better understanding of how AI can support your business without replacing your voice or expertise. All attendees will also receive a complimentary marketing plan template to help put these strategies into action.

Presented by Giselle Aguiar, founder of AZ Social Media Wiz, a digital marketing consultant and trainer with decades of experience in SEO, content marketing, and social media strategy. Giselle has been helping businesses navigate internet marketing since 1995 and brings practical, actionable insights you can apply right away.

• Expert insights from experienced business leaders and SCORE mentors
• Strategic guidance to help you scale sustainably and confidently
• Valuable networking opportunities with like-minded business owners
• Peer connections and collaboration with others facing similar growth challenges
• Meaningful conversations that can lead to partnerships, referrals, and new opportunities

Held at the luxurious Building, a premier high-rise in Central Phoenix, offering a professional and inspiring setting designed for learning, collaboration, and connection.

Light Refreshments Available

Free on-street parking and/or parking garage validated.

Space is limited — register now to reserve your seat.

Know what’s Happening Next — before everyone else does.

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Host or Publisher SCORE Greater Phoenix