USCC West Coast Regional Brewers Qualifying Competition hosted by Luminous

Join us for an exciting Coffee Competition Series hosted by a Regional Host Partner of the US Coffee Competitions Leadership Group! This event is designed to bring together coffee professionals from our community, providing a vibrant platform for competition, networking, and engagement.

Participants will showcase their skills and creativity in a friendly yet competitive atmosphere, celebrating the artistry of coffee-making. Attendees will have the opportunity to connect with local baristas, roasters, and industry experts, fostering collaboration and innovation within the regional coffee scene.

Whether you’re a seasoned pro or a coffee enthusiast, this event promises to be an inspiring celebration of our shared passion for coffee. Come and witness the talent, creativity, and community spirit that make our region’s coffee culture truly special!

Background in Coffee: Mason and Lexus, the founders of Luminous Coffee, bring over 20 years of combined experience to the table, with Mason contributing 14 years alone. Based in Las Vegas, they have dedicated themselves to this industry, shipping and roasting coffee and instant coffee products worldwide for more than five years through their hyper-focused business model. Mason has consulted for a wide range of coffee companies, from major roasteries to smaller, lesser-known businesses, sharing insights and knowledge gained from years of industry experience. The expertise they've cultivated over the years is at the heart of Luminous Coffee, a company focused on doing everything "extra," ensuring the highest standards, no matter the cost.

Passion for Community: Luminous Coffee thrives on its passion for supporting the coffee community. Mason and Lexus are deeply committed to helping young and aspiring coffee professionals, including baristas, roasters, and those working in packaging or production. Their goal is to provide a platform for these individuals to grow, learn, and succeed. The upcoming event in Las Vegas reflects their vision of nurturing the local coffee scene and providing opportunities where they are most needed. They believe Las Vegas has the potential to become a hub for coffee enthusiasts and professionals alike.

Role in the Event: Mason and Lexus are fully immersed in the organization of the Coffee Competition. Their responsibilities span from handling logistics, securing judges, and promoting the event to providing technical support and even sourcing specialized equipment for participants. Their hands-on approach ensures that all aspects of the competition are meticulously planned, leaving no detail unattended.

Vision for the Event: Their vision for this competition is clear: to foster inclusivity and collaboration within the coffee community. Mason and Lexus aim to provide tools and resources to competitors, even offering access to those who may not have the means to bring their own. This inclusive approach is designed to elevate the coffee culture in Las Vegas while supporting talent from all walks of life.

Networking and Mentorship: Mentorship plays a significant role in their journey. Mason, in particular, has made it his mission to be transparent and open with anyone looking to learn about the industry. From sharing contacts to providing advice, Mason and Lexus aim to create meaningful connections between participants, ensuring that everyone involved in the event can benefit from networking opportunities and mentorship.

Personal Connection: For Mason, one of the most memorable experiences in his coffee career dates back to the 2011-2015 competition era. During this time, he witnessed a significant shift in the landscape of coffee competitions, a period that solidified his commitment to the industry and continues to inspire his approach to events like the one they’re organizing today.

These events can't happen without the dedicated support of our judges, volunteers, sponsors, and community. Consider getting involved!

Competitors: Register to showcase your skills in various coffee categories.

Volunteers: Register to help with on-site event logistics, and stage management, and gain valuable experience.

Judges: Register to learn how to evaluate coffee and the service experience and provide valuable feedback to our Competitors.

Content Creators: Document the event and share it on social media and with the Host for deeper involvement and contribution to the event.

Community Members: Attend to support competitors and enjoy great coffee and great people.

Sponsors: Partner with us by donating products or supporting the event in other monetary and non-monetary ways.

Host or Publisher LUMINOUS