UP CLOSE: Doing Business as a World Cup Base Camp

Name: UP CLOSE: Doing Business as a World Cup Base Camp
Start: 2026-05-05T08:30:00-05:00
End: 2026-05-05T10:30:00-05:00
Location: Collin College Conference Center

Schedule

Tue May 05 2026 at 08:30 am to 10:30 am

UTC-05:00

Location

Collin College Conference Center | Frisco, TX

Frisco will serve as the base camp for Sweden for the FIFA World Cup 26.
With nine matches taking place across North Texas, bringing the energy and economic impact of nine Super Bowls, Frisco businesses have a unique opportunity to step into the global spotlight. Ensuring our business community is prepared to welcome not only this team, but visitors from around the world, has never been more important.
But welcoming the world takes more than open doors; it takes nuanced understanding.
Spend breakfast-time with us to learn from a local hospitality expert alongside a nationally recognized consultant who’s coming to Frisco to help you better welcome international visitors and diverse fan bases. From the team training right here in Frisco to the global audiences attending matches in Dallas, we’ll explore how cultural norms shape customer expectations and behaviors. The goal is to help you confidently market to these visitors and deliver an authentic, memorable Frisco, Texas experience they won’t forget.
Join us for an inside look at how to prepare your business to meet the moment, create meaningful interactions, and turn global visitors into lasting impressions.
One of the perks of Frisco Chamber membership is being able to attend relevant and impactful events like these. Not a member? Message us to learn more!