Unwrap your data: Turn analytics into action

Only 29% of organisations can evaluate data quickly enough to use it successfully, leaving most still struggling to turn insights into meaningful decisions.

In other words: they’re collecting the numbers that tell them the story – but the story itself remains unopened.

In this workshop, we explore how your digital channels – social, website, email – are constantly telling you what’s working, what isn’t, and where your audience is leaning in. We’ll walk through the full marketing funnel, show you what to track at each stage and why, and help you translate numbers into insight you can actually use.

By the end, you’ll have the tools to set clearer objectives, measure progress with purpose using a template KPI funnel, and turn data into strategy for the year ahead – all aligned to your organisation’s real priorities.

Explore our other workshops on offer:

The 2026 Resolution: Crisis comms made workable

It’s never a good time for a crisis to hit, but you can prepare your organisation so you can handle what comes your way. This workshop will look at what and how to prepare yourself ahead of a crisis, and what to do when you’re faced with one.

Stories worth unboxing: Maximising your impact with fewer resources

With shrinking teams and tighter budgets, many organisations are finding it harder than ever to make their stories heard. Find out how to cut through the noise to get your point of view heard, and create positive impact.

Each of our workshops are £199 per person (or £499 for all three sessions). If you’d like to book all three for the discounted price, please get in touch with us on [email protected] to find out more.

Know what’s Happening Next — before everyone else does.

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