Unlocking Your Crowd: Crowdfunding Tools Changing Charity Fundraising

Discover how charities are using a variety of new crowdfunding models to unlock unrestricted funding from their crowd.
About this Event

For many charities, crowdfunding is no longer a last resort - its becoming a serious income stream.

Join Max Upton, Head of Campaigns at Crowdfunder.co.uk and , a Charities Crowdfunding Consultant, for an inspiring and practical workshop exploring how your charity can utilise the extensive range of crowdfunding features to diversify income and engage supporters in new ways.

Betweeen them Max and Thea have over 15 years experience in helping charities and purpose driven organisations to fundraise successfully through Crowdfunder.co.uk. Plus, you'll also hear from , Managing Director of Ethical Good and Relativ Impact, who will introduce you to an AI-powered Crowd Mapping tool which helps organisation understand who already exists within their suppoorter ecosytem, identify untapped fundraising potential and build smarter, more targeted crowdfunding campaigns.

Whether you're planning your Christmas fundraising, exploring new income streams or looking to engage supporters in different ways, you'll leave with practical ideas and the foundations of your own crowdfunding strategy.

What you'll discover:

During this interactive 90-minute workshop we'll explore:

• Running a Charity Prize Draw to generate unrestricted income by Christmas.
• Reward-based crowdfunding and how to source and promote compelling supporter rewards.
• Community fundraising campaigns that empower your supporters to raise funds on your behalf around challenges and events.
• How charities can apply for existing match funding opportunities available on the Crowdfunder platform.
• The new Bring Your Own Match Funder feature and how it enables charities to secure support from trusts, foundations, corporates or major donors and use that funding to incentivise even greater giving from the crowd.
• How the new Meta Pixel integration allows charities to accurately track conversions and demonstrate return on investment from paid digital advertising.
• An AI-powered Crowd Mapping tool and how it helps identify your warmest audiences before launching your campaign, enabling more strategic supporter engagement and stronger fundraising outcomes.
• Practical lessons from real charity crowdfunding campaigns and how to apply them to your own organisation. (Such as the epic example below).

Interactive breakout sessions

Throughout the fundraising innovation lab, there will be breakout sessions where you can turn inspiration into action using a Crowdfunding Opportunity Canvas.

Together you'll begin shaping your own crowdfunding strategy by exploring questions such as:

• What are your key objectives and which project, appeal or programme could your organisation crowdfund for before Christmas?
• Which crowdfunding model would work best for your charity?

• Which local businesses, corporate partners, trusts or philanthropists could become a match funder for your campaign?

• What prizes could you source from supporters, partners or local businesses for a charity Prize Draw? What products, experiences or exclusive rewards could you offer supporters through a reward-based campaign and how to maximise uptake of the rewards?

• Which existing fundraising events or community activities could be enhanced by empowering supporters to become individual community fundraisers?

• Who already exists within your community that could become ambassadors, fundraisers or campaign champions and how do we map who sits in your crowd?
• What are the key communication channels to use to promote your campaign?

• What would Crowdfunding success look like for your organisation by Christmas?

By the end of the session, you'll have started developing practical ideas that you can take back to your organisation and begin implementing straight away.

Speakers

Head of Campaigns at Crowdfunder.co.uk

Max has eight+ years’ experience helping charities, causes and purpose-led organisations to raise millions through ambitious crowdfunding campaigns.

He leads campaign strategy across the charity, creative and cause-led sectors, with a focus on unlocking new income streams, building partnerships and creating meaningful public engagement. His work has included incredible campaigns with Glastonbury Festival and Coldplay, £1M+ community share offers, political movements and international NGO appeals.

Charity Crowdfunder Consultant & Marketing Director at Ethical Good

Thea has spent seven + years helping charities raise millions of thousands of pounds through Crowdfunder. She has supported organisations of all sizes to deliver successful donation campaigns, Prize Draws, reward-based crowdfunding, match-funded campaigns and community fundraising initiatives. She specialises in helping charities transform their existing supporters into active fundraising communities and embed crowdfunding within a wider fundraising strategy.

Thea has worked on groundbreaking national campaigns such as Save our Theatres, Save our Brass Bands, VaccineAid, Glastonbury Festival Prize Draw and a national food banks campaign. She also heads up the marketing at Ethical Good.

Managing Director, Ethical Good & Relativ Impact

Colin leads Ethical Good and Relativ Impact, helping charities harness technology, data and AI to increase fundraising effectiveness. During the session, he'll demonstrate Relativ Impact's innovative AI-powered Crowd Mapping tool, showing how charities can better understand their existing audiences and identify new fundraising opportunities.

Who should attend?

• CEOs and senior charity leaders
• Directors and Heads of Fundraising
• Individual Giving Managers
• Community Fundraisers
• Marketing & Communications teams
• Innovation and Digital Fundraising teams
• Small charities looking to diversify unrestricted income
• Anyone interested in using crowdfunding more strategically, including those from CIC's.

You'll leave with:

• New ideas for generating unrestricted income.
• Practical ways to leverage both platform match funding and your own match funders.
• Ideas for Prize Draws, reward-based campaigns and community fundraising.
• Insight into how AI can help map, identify and engage your most valuable supporters.
• The beginnings of your own crowdfunding strategy, ready to develop in time for your next campaign on your own Crowdfunding Opportunity Canvas!
• Every attending charity receives an additional FREE 30-minute Crowdfunding Strategy Consultation with Ethical Good.

Arrival information & logistics:

Please arrive via the RSA's main entrance and report to reception.

From there, make your way to The Steps, located next to the Coffee House, where our team will welcome guests from 9:00am.

You're welcome to arrive a little earlier to purchase coffee or breakfast from the RSA Coffee House before the event begins.

You are very welcome to stay on after the event to work and network at the RSA.