Unlocking the Profitability of your Customers

In today's competitive marketplace, understanding and retaining your most valuable customers is more crucial than ever. As businesses strive to build lasting relationships, a well-designed customer retention and loyalty strategy becomes a key differentiator.
Customer loyalty isn't just about repeat purchases; it's about creating a bond that goes beyond transactions, fostering a deep connection between your brand and your customers. By leveraging first-party data, businesses can gain invaluable insights into customer behaviors, preferences, and perceptions of value, enabling more personalized and impactful interactions.
This interactive session will guide you through the essentials of designing effective customer retention and loyalty strategies that work for businesses of all sizes. Whether you're looking to strengthen existing customer relationships or convert one-time buyers into loyal advocates, understanding your customers' value perception and targeting the right segments is essential.
Join us to explore proven strategies and actionable insights that will help you maximize customer lifetime value and turn your business into a loyalty powerhouse.
Key Takeaways:

1. Learn how to design customer retention and loyalty strategies tailored to your business needs.

2. Discover why a first-party data strategy is essential for understanding and engaging your customers.

3. Gain insights into how your customers perceive value and how to align your offerings with their expectations.

4. Explore strategies to identify and target your most valuable customers, ensuring your efforts drive the highest returns.
Facilitator

Mark James, CEO, Customology
Mark brings over 20 years of experience in helping brands understand, engage, and retain their customers. Since 1995, Mark has partnered with many leading national and international brands, including The Flight Centre Group, The Coffee Club, Michael Hill, Mantra Hotel Group, Suncorp, Bank of Queensland, and Bridgestone, to create successful customer programs.

With a key focus on understanding the customer, Mark combines strategy, insight, and innovation to deliver increased customer engagement and build genuine loyalty. A respected industry leader, Mark specializes in translating data into real marketing value with his hands-on, customer-centric approach. Mark is the CEO of the GJI Group, a house of brands within the marketing and creative service sectors that help their clients find, keep, and grow customers.

Facilitator

Bonnie McCoy , GM Strategist, Customology
Bonnie is an esteemed thought leader and a specialist in the field of Customer Lifecycle. With a strong professional background in Data Science and a Master of Business Analytics, Bonnie serves as the General Manager of Customology, the most awarded Customer Lifecycle Agency in Australasia. Through her extensive partnerships with leading brands like Youfoodz, Flight Centre, Suncorp, Telstra, Youi, and Bridgestone, Bonnie has demonstrated her expertise in creating successful customer programs.

Drawing upon her expertise, Bonnie combines strategic thinking, insightful analysis, and innovative approaches to drive enhanced customer engagement and foster genuine loyalty. She assists brands in developing personalized and effective customer lifecycle programs by formulating first-party data strategies, utilizing existing data, and empowering brands to establish meaningful connections with their customers.

Bonnie is not only a thought leader and specialist in Customer Lifecycle but also an accomplished author. She has co-authored a highly regarded piece of research titled "The Unspoken Customer," which presents groundbreaking insights into customer behavior and preferences.

Host or Publisher Brisbane Business Hub