Understanding Your Small Business Customer: The Value Proposition Workshop

What’s a value proposition? It’s a clear statement that communicates the reason a customer should choose your product or service. As an entrepreneur, identifying your business’ value proposition is essential. Join us and Michigan SBDC in this workshop where you’ll learn how to use the Value Proposition Canvas, a tool that will help you deeply your customer and then use that knowledge to create your unique value proposition. In addition, we’ll discuss how this tool can help you tailor your vision and mission, Marketing Plan and messaging, future product/service ideas, and more.

Registration preferred, walk-ins welcome.

You might also be interested in these events: Marketing Your Business and Using Gale Business Demographics Now

For more information about the Michigan SBDC and their work, see: michigansbdc.org

Host or Publisher Main | Detroit Public Library