Understanding Your Customer Base to Drive Business (Macon MGM)

Do you really know who your best customers are? Have you taken a look at the numbers recently? Discover how to mine your own data to get a better understanding of your current customer base, their buying behavior, and what makes a top customer for your company.

Join us for a lunch-n-learn event to:

• Learn how to identify what your top customers look like, based on the attributes that are important to your company.
• Discover how to evaluate your current customer database to learn more about your customers.
• Learn how to develop a strategy to find new customers to meet your company’s goals.

Event includes lunch, networking, presentation, and Q&A.

Central Georgia Technical College, Houston County Development Authority, and Macon-Bibb County Industrial Authority

Katie Takacs, GaMEP Group Manager, Marketing

Katie manages the marketing services program for GaMEP, which helps small and mid-size manufacturers with their strategic marketing efforts. In addition, she oversees the marketing and outreach efforts of the Industry Services programs within the Enterprise Innovation Institute. She has expertise in Marketing, Project Management, Social Media, and Business Development.

She has an MBA from Nova Southeastern University, and a B.S. in Business Administration and Marketing from the University of Florida.

 *This quarterly lunch and learn educational series will deliver actionable tips and tools of the trade specifically designed to help Georgia Manufacturers grow their business.

Host or Publisher Georgia Manufacturing Extension Partnership - Gamep at Georgia Tech