Understanding & Marketing to Your Niche (In Person)

About this workshop:

Led by Coca-Cola alumni, Lubna Forzley, Founder of Stories, this session will delve into the intricacies of niche development and client acquisition. Drawing upon proven methodologies and industry expertise, we will equip entrepreneurs with the tools and insights needed to carve out a distinct niche in the market and effectively engage their target audience.

What You Can Expect

• Dive deep into the fundamentals of niche development, understanding how to intricately define and refine your niche to resonate with your target audience
• Gain clarity on your niche, identifying the pains and gains inherent to your target market through guided exploration enabling you to tailor your offerings to meet their specific needs and desires
• Leverage innovative approaches and the relevant Marketing platforms to maximize your reach and impact.

Don’t miss the chance to gain the insights as we unlock the secrets to niche dominance and unleash the full potential of your brand. Walk away with actionable strategies and newfound clarity on how to position their brand for success in today's competitive landscape.

About the speaker: Lubna Forzley

Lubna is the CEO & Founder of Stories, a coaching portal that supports founders and corporate leaders tell the world the right stories and most importantly shift the stories they tell themselves. Under her leadership, Stories was just named ‘Most Innovative Mental Health Tech’ for 2023 by Mentl.

She is a board member for griefstories.org, an ICF accredited (PCC) coach and a member of Gabor Mate’s Compassionate Inquiry Community.

Lubna has coached leaders in Fortune500 organizations and in the following organisations: CocaCola, Google, American Express, BP, Bayer, Square, BASF, Whiteboard Advisors, US Department of Airforce, Federal Aviation Administration, DaVita, and CVC Health Corporation.

Lubna is also a speaker, having spoken in and moderated large conferences, including TEDx,and Euromoney Conferences. Through her talks, she has shared the stage with ministers, leading entrepreneurs, and global innovators, including Steve Wozniak, co-founder of Apple. She has moderated workshops for Fortune 500 companies and has also spoken in many podcasts around the world.

She is also the author of the book ‘Enhancing Business Community Relations’ published by the United Nations Development Program and is currently working on her next book ‘Crack The Egg’. She has also been featured in various books including Something to Believe In: Creating Trust and Hope in Organizations: Stories of Transparency, Accountability and Governance’. She has contributed to global media outlets including Entrepreneur magazine, FastCompany, AP, Bloomberg, and Zawya among others.

She has worked for more than 20 years in leadership and / or consulting roles within International blue-chip organizations and across various industries, including e-commerce, banking, FMCG, and human development. She served on executive committees in Global firms, including Coca-Cola, the UNDP, and BNP Paribas.

Finally, she is a proud mum and an advocate for Women in Leadership positions. As a change agent, she uses her voice to uplift other women.

Host or Publisher Invest Ottawa Education Centre