Understand Your Customer

Learn how two local high-tech companies understand their customers using data, feedback, and experimentation:

Gig-L, a community-driven marketplace for gig workers and business owners 

• Sierra Lambert, CEO and founder 
• Dylan Leickfelt, Summer Associate (Eastern Michigan University)
• Samantha Phillips, Summer Associate (Eastern Michigan University)

Lacuum, LLC, an autonomous lake-vacuuming robot

• Amer Abughaida, CEO and founder 
• Mohamad Hamade, Summer Associate (University of Michigan)
• Claire Alverson, Summer Associate (Michigan State University)

This session features summer associates from the 2025 Digital Summer Clinic. They will share how they started from scratch in identifying their audience and targeting them with meaningful content. 

Reserve your spot today! This event has sold out in the past. 

This event is part of A2Tech360.

Info: Join us early to check in and network with fellow attendees before the main event begins. This is a great opportunity to find your seat and connect with others.

Info: We'll begin promptly at 4 PM and end at 5 PM.

Host or Publisher The Center for Digital Engagement at EMU