Unconventional Florists Convention
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🌿 THE UNCONVENTIONAL CONVENTION 🌿
A floral experience for creatives who refuse to design inside the lines.
Join us for The Unconventional Convention — a weekend created for florists, event designers, shop owners, educators, freelancers, and floral creatives who are ready to reconnect with their artistry, learn something new, and be inspired by the unexpected.
This isn’t your typical floral convention.
It’s bold ideas, fresh perspectives, hands-on creativity, and a community that understands the passion behind the work.
✨ WEEKEND HIGHLIGHTS ✨
🌸 SATURDAY — CENTERPIECE WORKSHOP
Kick off the weekend with a hands-on floral centerpiece workshop designed to spark creativity and sharpen your design skills. Learn new techniques, play with texture and movement, and create a beautiful arrangement to take home. Perfect for designers of all experience levels looking to refresh their style and have fun creating alongside fellow florists.
🏵️ SUNDAY — THE UNCONVENTIONAL CONVENTION
Spend the day immersed in floral education, inspiration, networking, industry conversation, and creative energy. Expect innovative ideas, fresh design perspectives, and opportunities to connect with others who love flowers as much as you do.
💐 DESIGNER OF THE YEAR COMPETITION
One of the most exciting parts of the weekend! Watch talented floral designers compete live in a fast-paced, creative design competition showcasing artistry, skill, innovation, and floral storytelling. You’ll leave inspired by the incredible talent and creativity on display.
Whether you’re looking to grow your business, reignite your creativity, meet fellow floral professionals, or simply spend a weekend surrounded by flowers and inspiration — this event is for you.
Come inspired. Leave transformed.
🌿 Flowers without limits.
Register online at AZFlorists.org
A floral experience for creatives who refuse to design inside the lines.
Join us for The Unconventional Convention — a weekend created for florists, event designers, shop owners, educators, freelancers, and floral creatives who are ready to reconnect with their artistry, learn something new, and be inspired by the unexpected.
This isn’t your typical floral convention.
It’s bold ideas, fresh perspectives, hands-on creativity, and a community that understands the passion behind the work.
✨ WEEKEND HIGHLIGHTS ✨
🌸 SATURDAY — CENTERPIECE WORKSHOP
Kick off the weekend with a hands-on floral centerpiece workshop designed to spark creativity and sharpen your design skills. Learn new techniques, play with texture and movement, and create a beautiful arrangement to take home. Perfect for designers of all experience levels looking to refresh their style and have fun creating alongside fellow florists.
🏵️ SUNDAY — THE UNCONVENTIONAL CONVENTION
Spend the day immersed in floral education, inspiration, networking, industry conversation, and creative energy. Expect innovative ideas, fresh design perspectives, and opportunities to connect with others who love flowers as much as you do.
💐 DESIGNER OF THE YEAR COMPETITION
One of the most exciting parts of the weekend! Watch talented floral designers compete live in a fast-paced, creative design competition showcasing artistry, skill, innovation, and floral storytelling. You’ll leave inspired by the incredible talent and creativity on display.
Whether you’re looking to grow your business, reignite your creativity, meet fellow floral professionals, or simply spend a weekend surrounded by flowers and inspiration — this event is for you.
Come inspired. Leave transformed.
🌿 Flowers without limits.
Register online at AZFlorists.org
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Where is it happening?
Desert Willow Conference Center, 4352 E Cotton Center Blvd, Phoenix, AZ 85040-8852, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherArizona State Florists Association
