TWIPN Scotland: November 2025

Want to understand how programmatic advertising really works?

Join us on November 6 for a Programmatic Buying 101 session, designed for anyone working in digital media, marketing, or advertising who wants to build a solid foundation in programmatic.

In this session, we’ll demystify the technology, players, and processes behind programmatic ad buying, from how bidding works to what data and targeting options really matter.

Whether you’re new to digital media or just looking to refresh your knowledge, this session will give you the confidence to speak the language of programmatic and understand how it fits into the broader marketing mix.

Thank you to our sponsor, MiQ, for keeping the event free to attend, and to our host, Skyscanner, for providing the venue! All genders welcome and breakfast refreshments will be provided.

Speakers

Iesha White, Director of Intelligence at

Iesha (pronounced eye-ee-shah) is the Director of Intelligence at Check My Ads, the global advertising technology watchdog. She is based in Edinburgh. She is on the Scottish board of The Women in Programmatic Network, and is the network’s Global Head of Content. Her mission is to democratise knowledge of programmatic media for buyers, ad tech firms, policymakers, and brands. Across her 10 years of global digital media experience, she's shaped and implemented measures such as programmatic supply path optimisation, attribution design and in-housing of media buying teams.

While agency-side, she conceived and built a multi-million dollar media product, a bespoke multicultural and diverse media activation service called The Impactful Investment Initiative. She’s been extensively featured in trade press and cited as an industry expert source in publications such as AdWeek and The New York Times; as a panelist at Advertising Week Europe; and on several industry podcasts, including The Programmatic Digest, Convey Culture, and Always Off Brand.

Amanda Jayne (AJ) Robertson, Programmatic Account Director at

AJ is Programmatic Account Director at Numodo, an independent programmatic trading desk operating between Edinburgh and Manchester. She co-leads the running of the day-to-day business, bringing over nine years of experience in media and programmatic advertising. Her expertise spans a diverse range of sectors, including automotive, alcohol, lottery, and public sector.

Awarded The Future 100 Club in 2024 and WACL Talent Award in 2023, AJ is deeply committed to community-building, education, and championing the next wave of programmatic talent in Scotland. Beyond her role at Numodo, she is on the Scottish Board of The Women in Programmatic Network, as well as the Bloom Scotland Board.

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Women in Programmatic Network - Scotland