Turning Customers into Fans. Marketing Strategies to Win Business!

Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy.

Join AMA Nashville for our Thought Leaders Luncheon on Thursday, October 20th with David Meerman Scott. Scott will talk about his latest WSJ bestseller “Fanocracy”. Written with his daughter Reiko, Fanocracy shows you how fandom can be rocket fuel for your business or nonprofit. With 12 books published in 30 languages, including the bestseller “The New Rules of Marketing & PR”, David’s teachings have helped grow businesses both large and small.

"David and Reiko make the idea of fan culture real, accessible, and actionable for all businesses—big, small, nonprofit, for-profit, b2b... and yes, even yours! Most of all, they shine a light on the joy of growing a business when you're surrounded by customers who positively LOVE what you do." —Ann Handley, author of Everybody Writes and Content Rules

Presentation Title: Turning Customers into Fans, Marketing Strategies to Win Business!

“The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection. We all have an opportunity to reach people and create those powerful connections that build fans.” - David Scott Meerman

As a bonus, all attendees will receive a copy of Scott’s book Fanocracy.

Agenda:

• 11:00am - 11:20am: Networking
• 11:20am -11:50am: Lunch
• 11:50am – 1:00pm: Introduction + David Meerman Scott + Q & A

Location:

The Vince Gale Room at Belmont University

1900 Belmont Blvd.

Nashville, TN 37212

Meet David Meerman Scott:

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a Fanocracy - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

David is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn’t very good at it.

Register today and start creating fans for your business!

Host or Publisher AMA Nashville