Turning Creative Work into a Movement

Drawing from her work as founder and publisher of Rebel Goose Books, Susan Pi shares a practical framework for building cultural gravity around a book.

She will focus on how to anchor a clear emotional message, identify the real community a book serves, and design marketing that feels like an invitation rather than a pitch.

Susan will walk participants through examples from her 2026 publishing list to show how values-driven storytelling, educator engagement, social-impact positioning, and authentic partnerships can turn a launch into a lasting conversation.

Attendees will learn how to clarify the deeper purpose of their project, build audience alignment early, design movement-first marketing assets, and generate momentum without a large team or budget. This session is ideal for writers, illustrators, designers, small publishers, and anyone who wants their creative work to matter rather than simply exist.

Susan Pi is the founder and publisher of Rebel Goose Books, a children's publishing house on Vancouver Island. She holds a Master of Publishing from Simon Fraser University and brings 15 years of experience across trade, nonprofit, and digital publishing. Her career includes Ten Speed Press (Penguin Random House), where her campaigns secured coverage in outlets such as People and Vanity Fair, and she served as marketing director at Heyday, one of California’s oldest nonprofit publishers. Her work focuses on connecting story and community from the earliest stages of a project to extend a book’s impact beyond launch.

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Host or Publisher REP Here In Canada/Here Magazine