Turning Conversations Into Clients: Sales Made Simple For BDR/SDR

Overview
Your job is to start conversations.

Cold calls
Cold emails
LinkedIn messages

But starting conversations isn’t the same as creating opportunities

This workshop will show you how to turn outbound activity into real pipeline by asking better questions, not just saying more

Workshop: Asking Better Questions — The Skill That Turns Outreach Into Opportunities

Most BDRs are trained on scripts, not conversations

You’re told what to say
What objection to handle
What cadence to follow

But when the prospect answers?

That’s where things fall apart

You get short answers
You rush to pitch
You lose control of the conversation

And good prospects slip through

The solution isn’t more activity
It’s better questions

What You’ll Learn

• The Better Questions Framework and how to use it on calls, emails, and LinkedIn
• The four types of questions that get prospects to actually engage
• How to move from script to conversation without losing structure
• How to uncover real problems instead of surface-level interest
• How to qualify faster and book more meaningful meetings

Why This Matters for You

Your job isn’t just to book meetings
It’s to create quality opportunities

The best BDRs don’t talk more
They ask better questions

When you ask better questions:

• Prospects stay on the phone longer
• Conversations feel natural, not forced
• You uncover real pain, not polite interest
• Your meetings actually show up and convert

Who Should Attend

• BDRs and SDRs responsible for outbound prospecting
• New reps learning how to move beyond scripts
• Experienced reps who want higher conversion and better meetings
• Sales teams looking to improve pipeline quality, not just volume

Why Attend

Because more calls won’t fix a broken conversation

Better conversations will

You don’t need a new script
You need a better way to think during the conversation

Better questions lead to better conversations
Better conversations create better pipeline

Event Details

Location: 504 Fair St SW, Atlanta 30313
Time: 11:00 AM – 2:00 PM

Agenda

• Introductions
• Training: Better Questions Framework for Outbound Sales
• Q&A
• Break
• Group Exercise and Practice

Know what’s Happening Next — before everyone else does.

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Host or Publisher Bruce Hill