Turn Europe Demand into Paid Growth with EDC @ SIAL Canada

Europe is an attractive growth market for Canadian agri‑food companies, but success depends on knowing where demand is commercially real, where assumptions don’t hold, and being prepared for what execution actually requires once buyers engage.

Europe is not a single market. Choosing the right first country and buyer segment allows exporters to deploy capital more effectively, manage risk, and convert early opportunities into paid, repeat business. This session is designed for exporters considering Europe as their next growth market who want to protect early deals, support cash flow, and build credibility with European buyers from the outset.

This moderated breakfast session goes well beyond market‑entry theory to focus on how exporters turn opportunity into paid, repeat business. It brings together a successful, experienced Canadian agri‑food exporter and EDC experts who work with companies as they scale internationally to explore what it really takes to move from interest to execution.

This event is limited to companies with annual sales over $3M.

You’re invited to join Export Development Canada for an in‑person breakfast seminar for Canadian agri‑food companies exploring opportunities in Europe. Connect with peers, hear from international export experts, and gain actionable insights into global market diversification.

You’ll learn:

Where to focus: where European demand is commercially viable for Canadian agri‑food companies, and where common assumptions often don’t hold

What buyers require: how negotiations, payment terms, credibility expectations, buyer risk, and cash‑flow pressure shape real European deals

How to fund and protect execution: what exporters need in place before saying yes, including working capital, risk‑sharing, and operational readiness

Why private label matters: why private‑label manufacturing is a major opportunity in Europe, and what it takes to supply buyers at scale

Execution at scale: how operational readiness, automation, and EDC‑supported risk‑sharing help exporters meet buyer expectations, protect cash flow, and scale reliably

EDC’s role: how EDC supports exporters not just as a risk manager, but as a growth and competitiveness partner—helping companies pursue European opportunities without over‑concentrating risk

In‑person event (invitation only)

Palais des congrès de Montréal

This event has limited seating and will be filled on a first‑come, first‑served basis.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Export Development Canada