Tulsa Becomes a Tech Hub - Reinventing the Heartland with Nicholas Lalla

Name: Tulsa Becomes a Tech Hub - Reinventing the Heartland with Nicholas Lalla
Start: 2025-03-26T19:00:00-05:00
Location: Congregation B'nai Emunah

Schedule

Wed, 26 Mar, 2025 at 07:00 pm

UTC-05:00

Location

Congregation B'nai Emunah | Tulsa, OK

Magic City Books is proud to welcome Nicholas Lalla, founder of Tulsa Innovation Labs, for a special event to celebrate his new book, Reinventing the Heartland: How One City's Inclusive Approach to Innovation and Growth Can Revive the American Dream, on Wednesday March 26. This free event will take place at 7:00 pm at The Synagogue | Congregation B'nai Emunah, 1719 S. Owasso Avenue in Tulsa.
Reinventing the Heartland is the story of Tulsa's efforts to reinvent itself for the innovation age. In January 2020, Nicholas Lalla founded Tulsa Innovation Labs to help Tulsa, Oklahoma transition from its oil and gas legacy to tech. Lalla's organization would go on to build the first tech-led economic development strategy in northeast Oklahoma's history, raise over $200 million, and create thousands of tech jobs. This success catalyzed a massive, city-wide endeavor--the first time in American history a city has dedicated itself in such a concerted way to becoming a player in the innovation economy.
Joining Lalla in conversation at this event will be Shawna Khouri, Co-Founder of TendoNova.
Reinventing the Heartland will be published by Harper Collins on March 4. You can order a copy at Magic City Books or online at: https://magiccitybooks.square.site/product/reinventing-the-heartland/3061. Books will also be for sale at the event on March 26.
About Reinventing the Heartland
The story of Tulsa's efforts to reinvent itself for the innovation age is a powerful example of the change America needs.
Every city in America wants to become a tech hub, yet so few succeed--and that's the problem. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out. But to thrive in the twenty-first century, cities must create innovation economies of their own and grow in more inclusive ways. In January 2020, Nicholas Lalla founded Tulsa Innovation Labs to help Tulsa, Oklahoma transition from its oil and gas legacy to tech. Lalla's organization would go on to build the first tech-led economic development strategy in northeast Oklahoma's history, raise over $200 million, and create thousands of tech jobs. This success catalyzed a massive, city-wide endeavor--the first time in American history a city has dedicated itself in such a concerted way to becoming a player in the innovation economy.
Drawing upon Lalla's experience in Tulsa, Reinventing the Heartland lays out a bold and pragmatic plan for urban reinvention, showing cities how to reorient their entire civic ecosystems toward inclusive tech-led growth. Each chapter covers a core plank of the action plan--from how cities can establish their own tech niche based on existing assets to how they can rapidly up-skill talent in the era of AI to how to build urban-rural partnerships and compete for federal funding as a region. In Reinventing the Heartland, Lalla provides the path forward, not just for Tulsa, but for any city ready to embrace the future.
Nicholas Lalla is an urbanist and social entrepreneur, working at the intersection of economic development and emerging technology. He partners with cities to build strategies and initiatives that catalyze inclusive growth. Lalla founded Tulsa Innovation Labs, an organization deploying over $200 million to build northeast Oklahoma's innovation economy. He previously led Cyber NYC for the New York City Economic Development Corporation, a cybersecurity initiative The New York Times called "among the nation's most ambitious . . . " Earlier in his career, at the Urban Land Institute, he launched a national resilience program for cities combatting the effects of climate change. Lalla has written for Newsweek, Fast Company, Stanford Social Innovation Review, and Next City, among other outlets. He can be found online at nicholaslalla.com.