TU VOZ, TU PODER: LATINAS RISING THROUGH STORYTELLING

In celebration of Women's History Month, join us for an impactful gathering designed to embolden Latinas to harness their power by sharing their stories.

Every Latina leader has a story worth telling—what’s yours?

In collaboration with Latino Founders, Jefas PDX invites you to an afternoon of inspiration, connection, and growth. This workshop will equip you with the tools, confidence, and strategies to share your unique story and step into your power—whether it’s on a stage, in your business, or in your career.

What to Expect

Keynote Speaker: Start the day with an inspiring keynote to ignite your confidence and motivate you to embrace your voice. (Details TBA!)

Interactive Workshop: Guided by JefasPDX founders and business consultants Viridiana Ponce and Ashley K. Stoyanov Ojeda, this hands-on session will teach you how to:

1. Identify the most common roadblocks Latinas face when sharing their stories—and how to overcome them.
2. Develop your unique value proposition and craft a compelling narrative that highlights your strengths.
3. Leverage your story to:

• Speak on stages and become a thought leader.
• Build your business and personal brand.
• Unlock career growth opportunities and even take steps toward writing your own book.

Light Bites by Latina-owned Pipsqueak Bagels, cafecito + more fun surprises!

You’ll leave with actionable tools, practical exercises, and the confidence to share your story boldly—whether it’s to inspire others, establish yourself as a leader, or create meaningful change.

• Ashley K. Stoyanov Ojeda is a business and thought leadership strategist best known for her best-selling book, Jefa in Training. Connect with her on IG at @ashleykstoyanovojeda. 

• Viridiana Ponce is a small business consultant that helps entrepreneurs build financial projections, gain access to capital and scale their operations, with a specialty in supporting Latina food businesses. Connect with her on IG at @vpconsultingsf. 

About JEFAS PDX

Jefas PDX is a thriving community for Latina changemakers, entrepreneurs, and leaders in Portland. Co-founded by Ashley K. Stoyanov Ojeda and Viridiana Ponce, Jefas PDX was born out of a desire to create a supportive, empowering space for Latinas to connect, learn, and grow.

What started as monthly meetups has evolved into a powerful network of changemakers who inspire, collaborate, and uplift one another. From intimate gatherings to impactful events like the Latinas Shaping the Future panel, Jefas PDX is dedicated to providing opportunities for connection, leadership, and professional growth.

Together, we’re creating a community where Latinas can step into their power and make bold moves—because every Jefa deserves to thrive.

About Latino Founders

Latino Founders is a 501(c)(3) non-profit organization dedicated to fostering the growth and success of underserved businesses. Our mission is to provide support, resources, and opportunities to empower underrepresented entrepreneurs and contribute to the overall economic development of our region.

Host or Publisher Ashley K. Stoyanov Ojeda