TTMA + CSUN = Continuing and Building Our Relationship

Thursday, April 17, 2025

Registration: 11:30am

Lunch: 12:00pm

Education Program: 12:45pm

Adjorn: 1:30pm

California State University Northridge, Orchard Conference Center

18111 Nordhoff Street, Los Angeles, CA 91330

As the Travel & Tourism industry emerged from COVID shutdowns, many of our visitor serving business reported – and data reflected - inadequate trained staffing. A key question was how could we as industry leaders respond to this issue?

With emerging visibility among academics in hospitality and tourism, TTMA looked to fulfilling a long-term goal of connecting with and supporting educational institutions, recognizing their core mission to supply our next generation of valued employees.  

In 2023, TTMA and CSUN formed a partnership, first by offering scholarships to deserving students enrolled in CSUN’s Recreation & Tourism Management (RTM) program.  In 2024, we continued the scholarship, and as well, held an informative interactive luncheon program at CSUN to facilitate interchange between students – who want to know more about working in the industry - and TTMA members who may want to know more about tourism students.  

TTMA is pleased to be holding another luncheon event at CSUN. We are excited to feature industry legend, Lee Zeidman, President of LA Live, himself a CSUN graduate, who will speak about his story and lessons for growth and success in the industry.  Then we will hold round-tables for interactional small group discussions by sector (e.g., attractions, media, hospitality, etc.), facilitated by TTMA professionals for CSUN students. 

Please support this most worthwhile and engaging event, both as an attendee and industry representative!  TTMA is very proud of this relationship; with your attendance and support we can continue to be involved and grow this unique and important relationship!

LEE ZEIDMAN

President

Crypto.com Arena, Peacock Theater and L.A. LIVE

There are few events that take place in arenas, theatres, or other venues that Lee Zeidman has not been involved with during his career. As President of Crypto.com Arena, Peacock Theater and L.A. LIVE the sports, residential and entertainment district, Lee oversees the venues event operations, production, including guest services, booking, box office, event security, event staffing, guest relations, facility presentation, marketing, communications, hospitality and food and beverage services. Along with his hard-working team of employees Lee also supervises Crypto.com Arena’s overall day-to-day support for its tenants, sponsors, clients and partners including the Los Angeles Kings, Los Angeles Lakers, Los Angeles Clippers and Los Angeles Sparks franchises hosting seven NBA Finals, two Stanley Cup Finals and five WNBA Finals in which the home teams won seven NBA Championships, two Stanley Cup Championships and three WNBA Championships.

In June 2018, Lee was awarded the “Outstanding Achievement Award” by the Stadium Business Awards in Manchester, England, which recognizes an individual that has shown exceptional commitment service and leadership to the stadium industry over a sustained period of time. In October 2020, Lee was selected by the Association of Luxury Suite Directors (ALSD) to receive their prestigious ALSD Bill Dorsey Visionary Award, an annual venue industry award presented to a respected executive for his innovation, vision, character and loyalty and whose lifetime of leadership and achievement merits the sports and entertainment industry Association’s highest individual honor.

Prior to AEG and Crypto.com Arena, Lee was the Great Western Forum’s Vice-President, Operations, overseeing all areas of that facility’s management. During his 10-year tenure, he coordinated operations for all Los Angeles Kings and Los Angeles Lakers games, concerts and special events. Previously, he directed operations for the 6,000-seat special event center at the University of California at Santa Barbara.

A native of Detroit, Michigan, and graduate of California State University Northridge, Lee

currently resides in Venice, California.

Host or Publisher TTMA, Travel and Tourism Marketing Association