Trust is Currency: How PR, Brand & Relationships Build Business Growth

Schedule

Wed Jul 08 2026 at 10:00 am to 11:30 am

UTC-04:00
Location

Sugar Creek Brewing Company | Charlotte, NC

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Join us in person to discover how trust, PR, and branding power up your biz growth through real relationships!
About this Event

Trust is Currency: How PR, Brand & Relationships Build Business Growth

Join us for an in-person event where we'll dive into the power of trust in driving business success. Discover how smart PR strategies, strong branding, and authentic relationships can be your secret weapon for growth. It’s all about connecting, communicating, and creating lasting impact. Don’t miss out on this chance to boost your business game with real insights!



Visibility is nice, but trust builds businesses. Public relations is not just press releases, media coverage, or getting quoted in an article. At its core, PR is about building credibility, trust, reputation, and goodwill with the people who matter most to your business. In this session, Eleni Gates will explain how branding, marketing, PR, and networking work together, and how entrepreneurs can use intentional relationships to create visibility, referrals, partnerships, and long-term growth.

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Eleni Gates, MBA, APR is an award-winning strategic communications leader, founder, and sought-after speaker known for helping brands and leaders communicate with clarity, credibility, and impact.With strong career roots in the hospitality industry, Eleni has led national communications strategy for both private and publicly traded companies, including First Watch Restaurants and Firebirds Wood Fired Grill. Her expertise spans executive visibility, crisis communications, brand strategy, and consumer public relations, guiding organizations through high-stakes moments while building trust and long-term brand equity.Today, as founder of Gatehouse Communications Strategies, Eleni partners with companies and executives to elevate their voices, strengthen their positioning, and turn communications into a true business driver. Her work is grounded in a simple belief: how you communicate shapes how you lead and how you succeed.Eleni is deeply committed to developing the next generation of leaders and advancing the industry. She serves on the advisory board for Women in Restaurant Leadership, is part of the leadership team for Charlotte-based Network Build Grow, a strategic collaborative for business owners and entrepreneurs, and she mentors emerging leaders through the GLEAM program. She previously served as president of the Central West Coast chapter of the Florida Public Relations Association and remains an active advisor.She holds a bachelor’s degree in Public Relations from the University of Florida, earned her Accreditation in Public Relations (APR) in 2020, and received her Executive MBA from Emory University in 2024.

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PLUS OUR SIGNATURE NETWORKING TIME

COFFEE AND MORNING SNACKS PROVIDED BY: Fidelity Bank

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Where is it happening?

Sugar Creek Brewing Company, 215 Southside Drive, Charlotte, United States

Event Location & Nearby Stays:

Tickets

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