Triumph of the Yuppies
Schedule
Thu Oct 10 2024 at 06:30 pm
UTC-04:00Location
419 N Market St, Wilmington, DE 19801-3002, United States | Wilmington, DE
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Triumph of the Yuppies: America, the 80’s and the Creation of an Unequal NationJoin us for a discussion and book signing with author Tom McGrath.
Free event. Registration required: http://weblink.donorperfect.com/Yuppies2024
“The “entertaining and insightful” first history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the young urban professionals who radically altered American life between 1980 and 1987.
By the time their obituary was being written in the late 1980s, Yuppies—the elite, uber-educated faction of the Baby Boom generation—had become a cultural punchline. But amidst the Yuppies’ preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later.
Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and over-the-top fashion), Triumph of the Yuppies charts Boomers’ transformation from hippy idealists in the late 1960s to careerists in the early 1980s, and details how marketers, the media, and politicians pivoted to appeal to this influential new group.
Tom McGrath’s masterful cultural history reveals how Yuppies reshaped American society. It is a portrait of America just as it was beginning to come apart—and the origin story of the fractured country we live in today.
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Where is it happening?
419 N Market St, Wilmington, DE 19801-3002, United StatesEvent Location & Nearby Stays:
