Trendy and Sustainable

Let's go viral in November.

Presenter Mackenzie Meyer will discuss the balancing act of creating a structured social media strategy, while also playing into trends, memes, and other "viral" moments that the internet is constantly creating. Whether you're a big brand or small business, leaning into trends can help increase your reach and following ... just as long as you have the content strategy to back it up!

Mackenzie Meyer is the founder of 4M Marketing, a marketing agency dedicated to creating impactful social media and digital marketing strategies. With over a decade of marketing industry experience, Mackenzie has developed and implemented results-driven strategies for entrepreneurs and small businesses to national brands like Pizza Hut, Coca-Cola, Lenovo, and Hershey's.

Host or Publisher South Dakota Advertising Federation