Trend to Transaction: Monetizing What Clients Want Next

Design trends don’t happen in a vacuum—and they don’t monetize themselves.
In this forward-looking seminar, Deb connects the dots between consumer purchasing behavior, emerging design trends, and real-world business opportunity. You’ll gain a clear understanding of why today’s clients buy the way they do, how trends take hold in the design marketplace, and where designers can monetize to capture new revenue.
Drawing from current market introductions in product, style, and color, this presentation breaks down what’s driving today’s design decisions exploring how trends develop, why they matter, and how designers can move beyond simply following them to strategically selling them.

Know what’s Happening Next — before everyone else does.

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Host or Publisher universalfurn