Trailblazer Event - The Magic of Data-Driven Marketing

Mark your calendars for our next Trailblazer lunch and learn series event on July 10, featuring award-winning marketer, Anne Baum, Director of Marketing, Towne Properties.

The path forward is clear when marketing departments use data to drive their marketing strategies. Performance increases, marketing and operations align, and opportunities to introduce new marketing tactics and technology emerge. At this Trailblazer lunch, Anne Baum, the Marketing Director at Towne Properties, will share how the department uses a data-driven approach to drive the marketing strategy for over one hundred apartment communities in four states. Attendees will learn how knowing your numbers can unlock marketing opportunities and quick-hit opportunities to jumpstart your data-driven marketing.

Anne Baum, Director of Marketing, Towne Properties

Anne is an award-winning marketer whose strength is building and executing digital marketing strategies and data-driven marketing programs for multi-location businesses. Her approach to any marketing challenge is strengthening the basics while identifying and implementing new opportunities to move toward the future. Before joining Towne Properties, she worked with large franchise brands, including FASTSIGNS, Batteries + Bulbs, Edible Arrangements, Great Clips, and Smashburger, to build their localized digital marketing programs. Anne’s favorite things are data, collaboration, innovation, autonomy, ChatGPT, and learning.

We provide opportunities for Marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

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