Trademark Your Brand Workshop

About this event

Do you know what a trade mark is? Do you use one? Do you know how to protect it? In this workshop we'll be looking at brands and how to protect them with trade marks. Your brand is simply what helps your customers work out who you are and what you stand for. Trademarking your company and product names, logos and strapllines makes sure all your hard work building goodwill with these elements is protected. This session is great for anyone starting a brand, or anyone who wants to know how to protect important elements of their visual brand with trade marks. This covers:

Part one: An introduction to brands

• What is a brand?
• Why are brands important?
• How to build a brand

Part two: Trademarking your brand

• What is a trade mark?
• What can and can’t be registered?
• Trade mark searching and applications
• Trade mark support

Host or Publisher BIPCGlasgow