Trade Shift: Trade Diversification in a New Era

REGISTRATION

To register for this event, please do so on Eventbrite (here).

EVENT DESCRIPTION

Join us for an insightful panel discussion on Trade Shift: Trade Diversification in a New Era, where industry leaders will dissect Canada’s evolving trade landscape. As global dynamics shift, this event will explore:

1. Strategic Realignment: How Canada can reshape its trade relationships amid changing ties with the United States.
2. Closing the Gap: Critical steps needed to expand trade beyond North America and unlock new markets.
3. Sector Spotlight: Key industries poised to drive Canada’s trade diversification efforts.

Canada’s trading relationships are entering a period of profound change. As long-standing assumptions about the reliability and predictability of the United States as Canada’s dominant trading partner are challenged, Canadian businesses and policymakers must consider how the country can build a more diversified and resilient trade strategy. Panelists: H. David Plunkett — Chairman, Canada–EU Trade and Investment Association; Former Canadian Ambassador to the European Union; Cynthia Leach — Assistant Chief Economist, RBC Royal Bank; Dr. Ian Lee — Associate Professor, Sprott School of Business, Carleton University; and Ali Jaffrey — Chief Economist, KPMG Canada will examine the forces reshaping Canada’s trade landscape, the opportunities for deeper relationships with Europe and other global markets, and the policy and business choices required to position Canada for success in a more uncertain global economy.

PANELISTS

H. David Plunkett, Chairman, Canada–EU Trade and Investment Association; Former Canadian Ambassador to the European Union

Cynthia Leach, Assistant Chief Economist, RBC Royal Bank

Dr. Ian Lee, Associate Professor, Sprott School of Business, Carleton University

Ali Jaffrey, Chief Economist, KPMG Canada

MODERATOR

Marcus Cornell, Vice-President & Head of Trade Finance, RBC Royal Bank