Tools and Techniques for Measuring Customer Engagement and Success

Chris Kemper, co-founder of EMILY Marketing Group, will dive into all things analytics offering insight on how to plan, measure and evaluate to drive maximum digital engagement to meet your business goals.

Chris Kemper | EMILY Marketing Group

Chris Kemper received a bachelor's degree in international studies from Virginia Military Institute, along with an MBA from Brenau University and a graduate certificate in Financial Management from the University of Maryland Global Campus. A retired Army veteran of 23 years in service, Kemper has eight years of civilian experience in business administration.

In his last position before starting EMILY™ with Samie, Kemper led a software development project team of 75 people across six different time zones and four different countries and was project lead for three government contracts for a small software company in Colorado. He then volunteered to establish the sales and marketing effort, hiring a sales team to target governmental, academic, and commercial customers. The opportunity arose to create a new company focused on helping small businesses achieve the same reach as their larger counterparts and he jumped at the chance. He is skilled in search engine optimization, data analytics, financial management, project management, and operational management.

South Carolina Association of Counties - First-floor Training Room

1919 Thurmond Mall

Columbia, SC 29201

Host or Publisher IABC/SC