TikTok's Head of Fashion on What's Actually Working in Social Commerce

Digital in Brum is back and we're kicking off 2026 with a stellar event you won't want to miss!
The TikTok Effect: Clicks, Creators & Commerce is an exclusive Digital in Brum event exploring the future of brands in the age of short-form content and social commerce. This engaging session will welcome Head of Fashion, Retail & Ecommerce at TikTok, Simon Hofmeister, to uncover how TikTok is reshaping the path from discovery to purchase.

With over 14 years’ experience across digital marketing, retail partnerships and performance strategy, including senior roles at ASOS and now leading TikTok’s where he currently heads up the Fashion & Sports Commerce team.

Simon will share insights on:

🛍️ How TikTok is transforming the way consumers discover and shop fashion brands.

💃 The role of creators and community-driven content in driving commerce in 2026 and beyond.

🎞️ Strategic approaches for fashion and retail brands to succeed on TikTok’s entertainment-first platform.

After his talk, Simon will join us for a live Q&A session, giving you the chance to ask the questions that matter — from TikTok trends and creator-led strategies to practical tips for growing your brand in an ever-evolving digital landscape.

Whether you’re a founder, marketer or digital strategist, this is your opportunity to hear from one of social commerce’s leading voices and gain actionable takeaways you can apply straight away.

Don’t miss out — discover how clicks, creators and commerce converge to define the future of fashion retail.

📅 Date: Thursday 19th March, 2026📍 Location: BCU ⏰ Time: 5.30pm

Spaces are limited to ensure quality networking and discussion. Secure your spot today.

Know what’s Happening Next — before everyone else does.

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