Thinking Differently: Using Branding to Inspire Change

• Nicky Lloyd, Six Agency
• Helen Tanner, Founder of Data Cubed
• Jon Mowatt, Managing Director of Hurricane Media

More information to be announced.

We have reduced our capacity so you can be mindful of each other's space. We ask all physical attendees to not attend if showing any covid symptoms.

What Will The Talks Be About?

Behaviour Change by Design- Nicky Lloyd, Six Agency

The surprising thing about changing behaviour is it that it is a lot more complex than we think. As David Ogilvy once said, “People don’t think what they feel, don’t say what they think and don’t do what they say”.

In today’s talk Six are going to look at the principles of Behavourial Science and show you how they can be applied to brand development to elicit positive change. They will give you some tools and tips to use yourself and share examples that demonstrate how they have helped businesses drive change for the better.

Jon Mowatt, Managing Director of Hurricane Media

"Why video works: The psychology behind the world's most powerful communication tool"

Engaging content, and especially video, is increasingly important for brands. It has become a vital component in how companies communicate and engage audiences. Video can be a complex, and sometimes expensive, undertaking and it's vital that marketing teams understand how to use it effectively. In this highly engaging and informative talk, leading video marketing expert Jon Mowat helps you to understand how video works, so you can use it more effectively. He will explore the key reasons why video is so effective at driving behaviour change and explain how you can harness the power of video to grow your brand .

Helen Tanner, Founder of Data Cubed

"Branding differently: using data to improve, innovate & make an impact"

• Campaign performance and response rates
• Business conversion rates
• Customer engagement and feedback
• Brand sentiment and awareness
• Competitor tracking and trends analysis

Agenda

8:00 - 8:30 – Breakfast and Networking

8:30 - 8:20 – Introduction by Future Leap

8:20 - 8:40 – Nicky Lloyd, Six Agency

8:40 - 8:55 – Jon Mowatt, Managing Director, Hurricane Media

8:55 - 9:10 – Helen Tanner, Founder, Data Cubed

9:10 - 9:35 – Q&A

9:35 - 9:40 – 60 Second pitches

9:40 - 9:45 – Close

9:45 – 10:00 - Tour

10:00-10:30 – Optional Further Networking and Coffee

Meet The Speakers

Nicky Lloyd, Six Agency

Nicky is a fellow of the Chartered Institute of Marketing and award-winning strategist with over 25 years of experience across both B2B and B2C branding and communications. Nicky will bring her passion for understanding human behaviour and the championing neurodiversity to our discussion today.

ABOUT SIX

At Six we inspire businesses and brands to be more human.

Our super-power is our ability to unlock the way people think, feel and act.

Helping you connect with them on a more human level.

Today’s customers are increasingly savvy. They can see which brands have an authentic message – and those which are style over substance.

Our uniqueness comes from the fact we consider external brand and internal culture as two sides of the same story.

This means we put as much emphasis on developing a strong purpose and values as we do on crafting the perfect brand image and messaging.

Jon Mowatt, Managing Director, Hurricane Media

Jon is an award-winning content creator and video strategy expert. Initially working as a Director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK’s leading video marketing agencies. Hurricane creates TV commercials, video content and social media campaigns for brands across all verticals, with specialisms in pharma, FMCG, not for profit, technology and leisure.

With decades of experience in the industry, Jon has authored two books sharing his knowledge on how to harness the power of video and create effective video campaigns that drive brand growth, increase sales and deliver ROI on marketing budgets.

Helen Tanner, Founder, Data Cubed

Data Cubed is an award-winning global data consultancy. Every business has disconnected data - from finance to CRM to marketing to sales to operations. They transform your disconnected data into a single source of truth, create automated dashboards for each team, and develop advanced analytics to reveal hidden knowledge...so you can make smarter business decisions, save more money and potentially create new data-driven revenue streams. Data Cubed work with mid-large high-growth SMEs who want to scale their business efficiently and innovatively. Data is the fuel.

Kindly Sponsored by:

----------------------------

Want to Know More?

If you would like to join our sustainable business community please get in touch via [email protected] or sign up easily here.

Follow the Future Leap Network on Facebook, Twitter, Instagram & Linkedin

Never miss what's next in sustainability by signing up to our monthly newsletter HERE

Opportunities, Suggestions and Conditions

Future Leap Clifton is a unique listed building, which means it has some restrictions we cannot change. Access to the event room is wheelchair accessible, but large wheelchairs may not fit. Please contact us if you are arriving in a wheelchair and wish to check if your wheelchair will fit. If it does not, we are happy to provide you with virtual attendance.

Please let us know at least one week in advance if you require closed captions or have any other accessibility needs, this includes wheelchair users.

If you require a complimentary carers/assistant ticket, please email [email protected] at least one week in advance and we will be happy to support you!

Physical Attendees: It is important we look after each other and keep safe. Please do not attend if you have any covid symptoms. Physical attendees must adhere to all safety guidelines sent in advance of the event.

We will share your name, job title & company with the other event attendees for this event only. If you don’t want this information to be shared please let us know when you have purchased your ticket.

We take photos at our events for marketing purposes, if you don’t want your picture taken please let us know in advance.

We record some of our events for marketing purposes, if you don't want to be in the recording please let us know in advance.

We have included a £1 carbon offsetting fee to all paid event tickets in our commitment to being carbon neutral in our operations. You can find out about our chosen charity here.

#wegrowthhub #business #seminar #sustainable #sme #bristol #leadingtheway #bristolcommunity #bristolcity #bristolbusiness #bristolnetzero #netzero #carbonneutral #branding #video #marketing #behaviourchange #data #behaviourchange

Host or Publisher Future Leap