The Visibility Lab: Leveraging Media & PR to Raise Your Profile
About this Event
Turn Your Expertise Into Visibility
You’ve built the expertise. Now it’s time to make sure the right people know about it.
Join Eleni Gates, founder of Gatehouse Communications Strategies, and Melissa Taylor, founder of The Speaker League, for an intensive, four-hour working session designed to help speakers, consultants, fractional leaders, coaches, and authors strengthen their positioning, sharpen their media skills, and create more opportunities for visibility.
This is not a lecture. It’s a hands-on experience led by two communications strategists who help experts build authority, earn attention, and turn their ideas into meaningful opportunities.
During the session, you’ll learn the fundamentals of working with journalists, podcast hosts, and producers; workshop your messaging and positioning; explore pitching strategies that generate responses; and practice your skills through mock interviews with real-time feedback.
You’ll leave with practical tools you can begin using immediately—whether your goal is to land bigger speaking engagements, secure podcast interviews, earn media coverage, strengthen your personal brand, or become a more recognized and referable authority in your field.
What to Expect
Media Training
Learn the essential dos, don’ts, and fundamentals of working with the press and producers so you can approach interviews prepared and confident.
Positioning Workshop
Refine how you communicate your expertise, value, and point of view with direct guidance from Eleni and Melissa.
Podcast Pitching
Discover the outreach and pitching strategies that help experts get noticed—and get responses—from podcast hosts and producers.
Mock Interviews
Practice answering questions on the spot and receive constructive, real-time feedback before you’re in front of an actual microphone or camera.
Who Should Attend
This experience is built for people who are already doing meaningful work but need greater visibility to reach the next level.
It is ideal for:
- Speakers ready to move from local engagements to bigger stages and stronger bookings
- Consultants looking to turn their expertise into recognized, referable authority
- Fractional leaders building personal brands that open doors beyond any one client
- Coaches and authors ready to pitch podcasts, earn press coverage, and confidently own their positioning
Meet Your Hosts
Melissa Taylor
Founder, The Speaker League and Network Build Grow
Melissa is a leading speaker strategist, networker, author, and founder of The Speaker League and Network Build Grow. She works with speakers, thought leaders, coaches, consultants, and professionals across industries to build authority, expand their reach, and create profitable opportunities through speaking, networking, and thought leadership marketing.
She has been named one of the 50 Most Influential Women in Charlotte, is the author of Networking Is a Contact Sport and The Growth & Success Journal, and hosts the Network Build Grow Podcast. She is also a former world champion dancer and an award-winning coach, judge, and choreographer.
Eleni Gates, MBA, APR
Founder, Gatehouse Communications Strategies
Eleni is an award-winning strategic communications leader and founder of Gatehouse Communications Strategies. She has shaped national brand strategy for private and small-cap public companies, including First Watch Restaurants and Firebirds Wood Fired Grill, leading executive and crisis communications, consumer public relations, branding, and grassroots marketing for well-known brands.
She serves on the national advisory board for WTWH Media’s Women in Restaurant Leadership and holds a public relations degree from the University of Florida, a national Accreditation in Public Relations, and an Executive MBA from Emory University.
Event Details
Date: October 8, 2026
Time: 10:00 a.m.–2:00 p.m.
Location: DuBois Center, University of North Carolina
Hosted by: Eleni Gates and Melissa Taylor
Presented by: Gatehouse Communications Strategies × The Speaker League
Early Registration Bonus
Register by September 15 to receive a complimentary video interview and a Podcast Pitch Starter Pack featuring five podcast opportunities to help you begin putting your new skills into action.
Where is it happening?
Event Location & Nearby Stays:
USD 276.08
