The Vendor Profit Formula: How to Choose Events That Actually Make Money

Ready to boost your sales? Join us in person for The Vendor Profit Formula, where you'll discover the secret sauce to picking the right events that bring in the cash. Say goodbye to wasting time at dud fairs and hello to smart, money-making opportunities. Perfect for vendors who want to work smarter, not harder. Don’t miss out on learning how to turn every event into a profit powerhouse!

Get a jumpstart on 2026!

INVESTMENT:

• Early Bird: $39 (through Dec 31)
• Regular: $47 (Jan 1-17)
• At door: $55 (if space available)

* Limited to 30 vendors | Refreshments provided

WHAT WE’LL COVER:

Part 1: Why Most Vendors Lose Money

• The hidden costs of bad events
• Why "big crowds" don't equal sales
• Real data from your recent event

Part 2: The Event Evaluation Framework

• What questions to ask event organizers before applying
• Red flags that signal a bad event
• How to calculate true ROI (not just gross sales)
• Demographic matching: finding YOUR buyers
• Workshop exercise: Evaluate 3 real upcoming Houston events together

Part 3: Maximizing Sales at Good Events

• Booth setup and presentation tips
• Pricing psychology for event sales
• Follow-up strategies to turn browsers into buyers

Part 4: Wrap Up/Q&A

• Q&A
• Networking

Know what’s Happening Next — before everyone else does.

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Host or Publisher Ignite Business Lounge