The Value Equation: Agency and Procurement in Honest Conversation

Marketing teams are under increasing pressure to prove impact. Procurement teams are being asked to deliver greater value. Agencies are expected to drive measurable business outcomes while navigating tighter budgets, evolving technology and changing ways of working.

Yet despite being central to business success, these conversations rarely happen openly between the people who need to have them.

Join ROAST for an honest discussion that brings together agency leaders, procurement specialists and marketers to explore how stronger partnerships can create better commercial and marketing outcomes.

Together, we'll tackle some of the biggest questions facing the industry today:

• How can agencies and procurement teams align around ROI, effectiveness and long-term value?
• What does meaningful measurement look like beyond post-campaign reporting?
• How do we build "living" systems of performance intelligence that continuously inform decision-making?
• What does great agency support for in-house teams actually look like?
• What should procurement expect from agency partners, and how can agencies be held accountable without compromising creativity, innovation and results?

Why Attend?

Expect honest conversations, practical takeaways and real-world examples.

This is an opportunity to hear directly from the people on both sides of the table, challenge assumptions, and join a discussion that every modern marketing organisation should be having.

Spaces are limited, so register early to secure your place.