The Truth Behind Social Media Marketing and AI

The Truth Behind Social Media Marketing and AI
What’s Actually Working Right Now and Why
(Plus a warm welcoming networking session before the workshop!)

Social media feels harder than ever. You post regularly, you try to be consistent, but the results feel unpredictable, the advice feels conflicting, and you end up frustrated.

If that sounds familiar, this fun and entertaining workshop is for you.

In this practical, real-world session, we're going to break down what is actually working in social media marketing right now, how AI fits into the picture, and why so many people are still doing it wrong.

You don't need more hacks, more posting schedules, or a big follower count.
You need clarity on the strategy, the formats that get attention, and how to tie what you post to real business outcomes.

In this workshop, you'll learn:

1. What most people misunderstand about social media
Find out why follower count does not equal success, why volume and effort matter, and how reach actually works now.

2. How to create content that actually grabs attention
We will focus on what makes scroll-stopping content - from first lines to visuals and video hooks - and why consistency beats perfection.

3. Why video is so important today
Short-form video is not a trend; it's the way platforms prioritise content. We'll cover how to create it, how to repurpose it, and how podcast-style content feeds your stack.

4. How to use AI without sounding robotic
AI can help you generate ideas, structure content and batch efficiently. You'll learn how to use it as an assistant, while keeping your voice front and centre.

5. Ways to align your messaging across channels
Social media works best when it reflects your brand tone of voice and overlaps with the problems your audience is actively searching for - not lists of features.

6. What to measure and why it matters
Forget vanity metrics. You'll learn the metrics that show real influence, engagement and return on effort.

This session is practical, strategic, and focused on giving you clarity you can act on straight away. It's also set to be fun and lighthearted, so you'll have a good time while learning!

Whether you're struggling with reach, content ideas, clarity, or just want to understand how AI can meaningfully support your social media, this workshop will give you a framework you can use from day one.

Who this is for:
Marketers, founders, business owners and creators who are tired of guesswork and want real, current insights into social media and AI.

There's networking with 100 businesses before the workshop, so bring your business cards and a smile, and you never know who you'll meet!

Know what’s Happening Next — before everyone else does.

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Host or Publisher Spaghetti Agency