The Trade Owner's Playbook: Built to Run Without You

You didn't start your trades business to work this hard for this long with this little left over.
Yet here you are — doing everything yourself, not sure if you're actually making money, and wondering why growth feels harder the bigger you get.
That stops on June 2nd.
"The Trades Owner's Playbook: Build the Business. Lead the Team. Keep the Money." is a half-day working session in Blue Ash, Ohio — built specifically for trades business owners who are ready for real answers from real experts who know your world.
This is not a seminar. It is not a sales pitch. It is five hours of hands-on work on the things that are actually holding your business back.
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HOW THE $25 WORKS
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Your seat is $25. Show up for the full session — and you walk out with a $25 gift card in your hand. The $25 is there to make sure everyone who registers actually shows up. For people who follow through, it costs nothing.
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YOUR EXPERTS
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Julie Rowland — Business Consultant for Trade Companies
Julie has spent 10+ years working exclusively with business owners across contracting, landscaping, plumbing, electrical, and more. She specializes in helping owners see their numbers clearly, build teams that don't depend on them, and put the systems in place to grow without chaos.

Marc Benson, CLCS, TRA Commercial Risk Advisor | OneDigital Marc Benson is a Cincinnati-based Commercial Risk Advisor specializing in helping trades and contractor business owners identify coverage gaps before a claim does. He builds insurance programs tailored to the specific risks of the industry — so what you've built stays protected.

Melody Scutt — Owner, M&D Finance LLC
Melody is a payroll and bookkeeping specialist serving small businesses across the greater Cincinnati Tri-State area. With a reputation for precision and reliability, Melody works with companies of 1–75 employees and knows exactly where the money leaks. Her session will cover the most common — and most expensive — payroll and bookkeeping mistakes trades owners make, and what to do about them today.
Kushala Silva — AI & Product Executive
Kushala is a highly accomplished product executive and entrepreneur with global experience in AI, product leadership, and go-to-market strategy. He'll show trades business owners the practical AI tools available right now to generate more leads and market their business more effectively — no technical background required.
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THE FULL SCHEDULE
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9:45am – Joins us for coffee and sweets

10:00am — Welcome & Introductions — Julie Rowland

Meet the room. Every owner here has the same problem — and you'll solve it together.

10:15am — Where Are You the Bottleneck? — Julie Rowland

Pinpoint exactly where your business runs through you — and what it's costing you.

10:45am — Payroll & Bookkeeping Mistakes Trades Owners Make — Melody Scutt.

The most expensive errors trades owners make — and how to fix them.

11:30am — Protect What You Built: Commercial Insurance for the Trades — Marc Benson

The coverage gaps and liability risks that put trades businesses at risk — before a claim costs you everything.

12:15pm — Lunch + AI for Leads & Marketing in the Trades — Kushala Silva

Practical AI tools trades owners can use right now — no tech background required.

1:15pm — Documenting Your Business So It Runs Without You — Julie Rowland

The simple systems playbook every trades owner needs.

1:45pm — Building the Team & Your 90-Day Plan — Julie Rowland

Map the team and leadership structure you need — then leave with a concrete plan to start implementing next week.

2:30pm — Open Q&A — All Speakers Real questions, real answers.

3:00pm — Closing & Gift Card Distribution Next steps and your $25 gift card on the way out.
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WHAT YOU WALK OUT WITH
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✔ A completed Dependency Audit — see exactly where you're the bottleneck
✔ A clear picture of your gross margin, labor cost %, and break-even number
✔ Expert guidance on the payroll and bookkeeping mistakes to fix immediately
✔ Practical AI tools to generate more leads starting this week
✔ A Process Map showing exactly where your business leaks time and money
✔ A personal 30-day action plan — built in the room, tailored to your business
✔ A $25 gift card handed to you on the way out
✔ Lunch included
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WHO THIS IS FOR
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Every trade is welcome — contractors, plumbers, electricians, landscapers, HVAC, roofers, painters, concrete, tree services, handymen, fencing, decking, flooring, pressure washing, pool services, irrigation, insulation, carpet cleaning, and more.
This workshop is for you if:
— Your business is growing but feels increasingly out of control
— You're still doing work that should belong to your team
— You're not 100% sure your jobs are actually making you money
— You've never had anyone walk you through your real numbers
— You want practical tools — not theory — from people who know your industry
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LOGISTICS
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4555 Lake Forest Drive, Suite 650, Blue Ash, Ohio
$25 per seat — refunded as a $25 gift card when you attend
Lunch included
Limited to 20 owners — this room stays small on purpose
Reserve your seat above before they're gone.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Julie Rowland