The Strategy Behind a Website That Gets Results

Ever look at your website and think, "I'm not really sure what this is supposed to do"? You're not alone — and that's exactly what this workshop is for. We'll walk through what makes a website actually work for your business, who it should be speaking to, and what to do (or stop doing) to turn visitors into customers. Come as you are - no tech background needed!

About the facilitator

Erika Lang is the founder of South of 195th Street, a strategic advisory firm built for businesses that need clarity, not complexity. With over a decade of experience spanning marketing, sales, business development, and revenue operations across industries ranging from SaaS to healthcare to eCommerce - and everything in between - she has partnered with founders and leadership teams to turn strategic confusion into a clear path forward.

South of 195th Street offers modular engagements - typically 3–6 weeks - designed to bring actionable direction to your next move, whether you're entering a market, diagnosing stalled growth, or figuring out where to focus next. No retainer dependency, no prolonged timelines - just the clarity you need to move forward.

Questions? Email Nieves Montaño at [email protected].

NOTE: While the primary language of this workshop is English, the Tucson Small Business Center has End/Esp bilingual support on-site available to assist and support you.

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Discover more free financial support at the FLO (Financial Literacy Office) Digital Hub located at the Tucson Small Business Center, 600 S Meyer Ave.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Tucson IDA in partnership with JPMorgan Chase & Connect Tucson