The Strategic Power of PR in Today's Marketing Landscape

In a world driven by visuals, speed, and constant content, public relations too often gets pushed to the backseat of marketing and advertising strategy. This session explores why that’s a missed opportunity. Chris Cook will examine the critical intersection of PR and advertising—how credibility, narrative, and relationship-building amplify creative campaigns, strengthen brand trust, and drive measurable results.

Join AAF Lubbock to hear from Chris as he shares insights from more than 30 years in higher education, athletics, banking, and agency work to show why agencies that integrate PR into their core offerings are positioned to deliver more cohesive, effective, and enduring brand experiences.

Know what’s Happening Next — before everyone else does.

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Host or Publisher AAF-Lubbock