The Strategic Edge: Mastering Sales with the 7 C’s

Learn from Dennis Fox, founder of the Client Development Institute and creator of Selling the Seven C's™. Drawing on his experience coaching Olympic athletes, CEOs, and top sales professionals, Fox will reveal how his proven system blends real-world insights with the science of behavior, language, and trust—creating genuine connections without high-pressure tactics.

In this Session, You’ll Discover:

• Mastering the Inner & Outer Game: Align your beliefs and skills to maximize impact with your clients.
• Control as a Subtle Rhythm: Learn how to use control effectively to keep conversations flowing naturally.
• The Power Principle: Project confidence and influence outcomes, even in challenging situations.
• 5 Critical Actions for a Discovery Session: Discover key moves to establish the right tone and build trust from the very beginning.
• Why Questions ARE the Answer: Ask impactful questions that clarify your intentions and shape the conversation.
• The Risk Principle: Understand risk as a double-edged sword and learn how balancing it can lead to consistent success.
• Beyond “Closing”: Move beyond the concept of “closing” to create commitment from the first interaction.
• The Like-with-Like Principle: Use familiarity to build connections without relying on cold calls.
• 2 Main Reasons Why People Don’t Buy (Awareness is NOT Enough): Dive into the concepts of urgency versus awareness and how to inspire decisive action.

Event Details

🗓 Date: December 12

🕒 Time: 11:00 AM - 1:00 PM

📍 Location: Einstein & Gandhi Conference Room

🔒 Limited to 25 participants (3 max per company/industry)

☕ Refreshments and light fare will be provided

Bonus: Participate in our raffle to win one of three incredible prizes guaranteed to elevate your business! Winners will be announced at the end of the event. Afterward, feel free to network and work in our stunning open spaces for the rest of the day, free of charge.

Doors close at 11:30 AM sharp—don’t miss this game-changing opportunity!

Learn more about Dennis Fox

www.clientdevelopmentinst.com

Host or Publisher IOART