The Spec Shaman Summit • San Antonio, Spring 2025

The Spec Shaman Summit is a networking and education event for building product industry sales representatives and managers, marketing teams, and top executives. In addition to peers in your industry, you will meet and learn from top sales and marketing strategists, specification writers, architectural specification representatives, design professionals and other experts in the building product specification industry.

This exceptional gathering aims to empower manufacturers like you with invaluable insights and proven tactics to successfully get your products specified, reach decision-makers, save time and money, and unlock opportunities for your company. During this engaging event, you will learn how to reach decision-makers, enhance your product visibility, and streamline the specification process. Our distinguished speakers will share their success stories and reveal the key strategies they have employed to secure specifications and establish their products as industry leaders.

Moreover, you will have the unique opportunity to gain insights into getting specified for LEED projects, aligning your products with sustainable building practices. Understanding the specific requirements and nuances of LEED projects is crucial in today's environmentally conscious landscape, and our event will provide you with the necessary knowledge to excel in this domain.

The event will feature a series of enlightening presentations, thought-provoking panel discussions, and interactive breakout sessions. Additionally, there will be ample time for networking, allowing you to connect with like-minded professionals, forge new alliances, and expand your business network. We eagerly anticipate your participation in this transformative event, where you will gain the necessary knowledge and strategies to excel in the realm of building product specification.

All attendees receive a copy of our book: Built To Last: Specification Secrets By Industry Giants

• Learn proven strategies for reaching decision-makers and enhancing product visibility/
• Gain a comprehensive understanding of the specification process and explore ways to streamline it for maximum efficiency.
• Discover techniques to save time and money throughout the specification journey.
• Acquire insights into the intricacies of getting specified for LEED projects and leveraging sustainable documentation including HPDs, EPDs, and Declare Labels
• Engage in interactive discussions with industry experts, exchanging ideas and receiving personalized advice.
• Expand your professional network by connecting with fellow manufacturers, industry leaders, and decision-makers.

8:00 am - 8:30 pm

8:30 am - 10:00 am • Presentation
The Care and Feeding of Product Reps

How old-school techniques can increase your effectiveness when working with design professionals.

Roy Schauffele, FCSI, CCPR, FABAA, LEED Green Assoc., CABS

Division7 Solutions

10:15 pm - 12:15 pm • Presentation

• Understanding Design Professionals
• Issues you will face
• Types of representatives that work with design professionals
• Factors affecting product decisions
• Understanding construction documents
• Why products are selected
• Effective product information

Matt Johnson, Director of Manufacturer Services

BPM Services / RIB Speclink

12:15 pm - 1:00 pm

1:00 pm - 4:00 pm • Presentation

• Understanding construction submittals
• Reaching the design professional
• Effective technical assistance
• Matching the right spec strategy to your unique products
• Assessing 3rd party programs and technology that can help you get specified
• AI forecasting – a realistic assessment of how tools like ChatGPT will affect our industry
  Matt Johnson, Director of Manufacturer Services

BPM Services / RIB Speclink

6:00 pm - 8:00 pm

8:00 am - 8:30 am

8:30 am - 10:00 am • Presentation

Heather Holdridge, Associate Partner - Lake I Flato Architects

10:15 am - 12:00 pm • Presentation

• BIM Basics - Review for newbies
• BIM Workflow - Understand how your design customers work with BIM
• BIM Content - Explore the different types of products and how they fit in BIM
• Open Discussion with the experts

Jim Conger, Director of Strategic Alliances • BIMobject

12:00 pm - 12:45 pm

12:45 pm - 2:30 pm • Specifier Panel Discussion

Hear the perspective of leading industry specifiers and architects on how you can best prepare yourself to help design professionals be better positioned to specify your products. Moderated panel discussion, followed by questions from the audiance.

2:30 pm - 4:00 pm

4:00 pm • Closing

Moderated By

Ron Blank, CSI, CDT • Ron Blank & Associates, Inc.

Landon Boone, CSI, LEED AP • Ron Blank & Associates, Inc.

Host or Publisher Ron Blank & Associates, Inc.