The Spark Effect

Lunch & Learn: The Spark Effect 

Advertising professionals thrive on creativity, speed, and precision, but constant pressure both inside and outside of work can quietly drain energy, focus, and joy. In this interactive session, Melissa Smith, MBA and Duke-certified Health & Wellness Coach, brings wellness through the lens of advertising, backed by research and real-world experience.

Attendees will learn practical tools to manage stress, prevent burnout, and protect creative energy without slowing productivity. You’ll walk away feeling lighter, more intentional, and equipped to make “in control” your new normal.

Event Details:

• 📅 March 25, 2026
• 🕛 11:30 AM Registration, Networking and Lunch | 12:00 PM- 1:00 PM Presentation
• 📍 Northampton Community College Fowler Family Southside Center | 511 E 3rd St, Bethlehem, PA 18015

Pricing:

• Member: $25
• Non-member: $40
• Student: $10

Key Takeaways:

• Distinguish between stress and overwhelm and apply the appropriate tools to regain control.
• Use micro-sparks and mindset resets to protect creative energy during high-pressure, fast-paced workdays and during other stressful life moments.
• Recognize the “slow drift” toward daily fatigue and intervene early with practical, sustainable wellness strategies.
• Implement simple time and energy practices that support focus, emotional regulation, and creativity.
• Shift from reactive patterns to intentional responses that support both performance and well-being.

About Melissa:

Melissa Smith is a Duke-certified Health & Wellness Coach, MBA, and corporate wellness strategist with more than 20 years of experience supporting high-performance teams in fast-paced, client-driven environments. As founder of Balance & Bloom, she specializes in helping organizations reduce burnout, strengthen emotional resilience, and protect creativity through evidence-based practices in mindfulness and mindset training. Drawing on her background in advertising-adjacent industries, sales, and leadership, Melissa brings practical, relatable tools that professionals can apply immediately, without adding time to their days.

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Host or Publisher American Advertising Federation of the Greater Lehigh Valley