The Social Media Strategy Spectrum

In a landscape where digital trends shift by the hour, public relations professionals often grapple with a fundamental challenge: How do we build world-class brand narratives within the constraints of our unique organizational realities?

Whether navigating limited budgets, lean teams, or varying creative capacities, the fundamental principles of engagement remains the same.

In The Social Media Strategy Spectrum, Adam Hernandez, Director of Social Media at the Freeman Company, explores the intersection of high-level brand strategy and practical execution, offering a roadmap for success regardless of where your team sits on the resource scale.

Drawing on 15 years of experience shaping the voices of global giants — including Southwest Airlines and McDonald’s — Adam will provide a masterclass in brand storytelling. He brings a practitioner’s perspective to the tools, tactics, and strategic frameworks that sharpen impact and drive measurable results.

This luncheon program is designed for the modern communicator looking to anchor their digital presence in purpose and precision.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Greater Fort Worth Chapter PRSA