The Shortlist - Account Based Marketing for B2B SaaS Manchester Meetup

A monthly Manchester meetup for marketing managers and specialists doing account-based marketing. Meet, share knowledge and swap ideas.
About this Event

The Shortlist

A monthly meetup in Manchester for the people doing account-based marketing. A place to meet others in the same line of work, share what you know, and pick up ideas from everyone else in the room. Come and join us, whether you're just getting started with account-based marketing or you've been doing it for years.

Why this event exists

Most marketing advice assumes your market is enormous. Email campaigns to ten thousand people. Ads that only pay off at volume. Growth playbooks written for products that could have a million users. All of it built for mass scale.

Plenty of B2B SaaS companies don't work that way, especially the ones selling a mix of software and done-for-you service. If every company that could ever buy from you fits on one list - 500, 1000, maybe 5000 names - the mass-scale playbook doesn't just underperform. It burns through the only market you have.

What account-based marketing is

Regular marketing is a numbers game: reach as many people as possible and let a small percentage become customers. Account-based marketing starts from the other end. You write down the specific companies you want to win - your shortlist - then get to know each one properly and market to it personally, one account at a time. Depth instead of volume. When your whole market is a list of names you could read out loud, it's the approach that fits.

The catch: the people doing this work are usually figuring it out alone, inside their own companies. There's no shortage of rooms for mass-market growth talk. There hasn't been one for this. That's why The Shortlist exists - once a month, the people doing account-based marketing around Manchester get a couple of hours in the same room.

Who it's for

CMOs, Marketing managers and marketing specialists at B2B SaaS companies whose growth depends on winning a specific, nameable set of accounts rather than reaching as many people as possible.

The focus is on you meeting other people. We get together, talk through what's working and what isn't, share knowledge, and go home with a handful of new contacts and a few fresh ideas worth trying.

How the morning goes

• 10:00 - Doors open and networking
• 10:30 - Quick introductions so everyone knows who's in the room
• 11:00 - Open conversation and networking: what's working, what isn't, ideas worth stealing
• 12:00 - Wrap, and head off with new contacts and fresh inspiration

Where

Campfield on Lower Byrom Street, one of Manchester's old market halls now reborn as a bright workspace in the St John's neighbourhood, a short walk from Deansgate.

The details

• Free to attend
• Places capped at fifty
• Friday 31 July 2026, 10:00 to 12:00
• Held monthly. We'll share the next date before you leave
• When you register, we'll ask which one account you'd most like a meeting with. That's it

Come along, say hello, and meet some good people who do what you do.