The Secrets of Commercial Storytelling

Great ads don’t happen by accident. They’re built on timeless storytelling principles. In this session, you’ll learn the essential elements behind successful print and video ads and discover foolproof structures that keep audiences engaged.

You’ll also walk through a simple checklist for crafting compelling ad stories and explore low cost options for producing video ads that look polished without breaking your budget.

Key Takeaways• Understand the elements of a good story and outline one of your own• Identify the core principles of commercial storytelling that consistently work• Apply a clear checklist to strengthen your ad storytelling• Explore affordable strategies for producing effective video ads

Host or Publisher CO+HOOTS Coworking & HUUB