The Science Behind Branding Masterclass

The Science Behind Branding Workshop at IISc Bangalore

Decode How Great Brands Are Built & Remembered

This one-day workshop is designed for aspiring entrepreneurs, marketers, and brand creators who want to understand what makes a brand stand out in the market. 

Learn the psychology, strategy, and storytelling that turn a name into a brand people trust and love.

Whether you’re building a startup or scaling your existing business, this session will help you uncover the science behind successful branding.

Why You Should Join This Workshop

1) Learn how psychology, color, and perception shape powerful brands

2) Understand the science of consumer behavior and emotional branding

3) Build your own brand strategy from scratch

4) Learn how to position your brand for long-term success

5) Get hands-on experience through live brand-building activities

6) Gain insights into how top brands like Apple, Nike, and Zomato connect with people

Module 1: The Science of Brand Perception

11:00 AM – 1:00 PM

Understand how consumers think, feel, and decide. Explore how the human brain perceives brands and what influences trust, loyalty, and memory.

Topics Covered:

What Makes a Brand Memorable?

➤ Neuromarketing, brand recall, and emotional triggers

The Psychology of Colors, Shapes & Fonts

➤ How visual cues affect brand perception

Building Brand Associations

➤ Creating mental shortcuts through consistent communication

Skills Acquired:

* Consumer psychology understanding

* Emotional connection through design

* Visual identity fundamentals

* Brand consistency & perception control

Module 2: Crafting Brand Identity & Strategy

🕐 2:00 PM – 3:30 PM

Learn how to create a strong and authentic brand identity backed by research and strategy.

Topics Covered:

Defining Your Brand DNA

➤ Purpose, vision, mission, and personality

Positioning Your Brand in the Market

➤ Identifying niche, audience, and competitive edge

Storytelling That Sells

➤ Crafting your message to connect emotionally

Skills Acquired:

* Brand strategy development

* Market positioning

* Storytelling & messaging

* Strategic thinking for brand growth

Module 3: Hands-On Brand Building + Industry Insights

🕐 3:30 PM – 5:30 PM

Put your learning into action and discover the latest trends shaping the world of branding.

Topics Covered:

Creative Activity: Build Your Brand Blueprint

➤ Create your brand’s name, message, and visual cues

Peer Review + Expert Feedback

➤ Present and refine your concept with professional guidance

Modern Branding Trends

➤ AI in branding, sustainability, and authentic storytelling

Skills Acquired:

* Practical application of brand-building concepts

* Business model thinking

* Presentation & feedback skills

* Awareness of emerging branding trends

Know what’s Happening Next — before everyone else does.

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