The Sales Engine & The Marketing Machine

Bookings for this event are taking place on the FSB's own website. To register your attendance copy the following link in to your browser to visit: https://events.fsb.org.uk/en/8d2bI2X7/g/fJqTd8nh8e/fsb-business-bootcamp-the-sales-engine-and-the-marketing-machine-3aJ8PzEFt/overview

More about this event:

join us for a full day of learning with four exceptional, hand-picked guest speakers who’ll guide you through the difficult processes and procedures underpinning the concepts and methods behind effective marketing and sales, and showing you to give your bottom line a healthy dose of pick me up for 2026 – and beyond!

The day also includes not one but TWO motivational business talks from two amazing speakers, with some sage words of advice to launch the morning’s session, with another straight after lunch to get the afternoon session underway.

Session 1: *Understanding sales and marketing with Alison Fell, SalesStar

Session 2: *Perfecting Your Pitch – and how to sell more with sales guru, Ian Genius.

Session 3: *Next Level LinkedIn – this is not your average LinkedIn training, this is taking LinkedIn to the next level up to target new business and win more contracts from your contacts!

Session 4: *Content creation using AI – forget Chat GPT, and discover the many different types of AI suites out that will get your business out there in front of new customers and clients – exactly where it needs to be!

*Scroll down for FULL session details below

Session 1: The Science of Sales - your one-page blueprint, with Alison Fell.

To move from an ‘almost-ran’ to a market leader, you need more than just effort; you need a repeatable system. Alison Fell from Stockport-based SalesStar will guide you through the ‘high performance pathway’, a proven framework designed to move your business from under-performance to predictable success.

This interactive session focuses on the three critical pillars of clarity: sales analysis, the sales plan, and the sales process. Move beyond theory and get practical immediately as you build your own one-page sales plan, learn how to define your strategic growth intent, identify the leading activities required to hit your targets, and gain the certainty needed to ensure your business is firing on all cylinders.

Key takeaways:

• The sales reality check: conduct a rapid sales analysis to identify the true gap between your current revenue and your 2026 goals.
• The one-page blueprint: draft your own sales plan, including your strategic growth intent and 90-day strategic priorities.
• The maths of success: calculate your leading activity metrics, knowing exactly how many prospecting calls and meetings are required to smash your ‘deals required’ target.
• Strategic messaging: define the problems you solve and the gains you provide to ensure your market positioning is clear and compelling.
• Access to SalesStar’s strategic audit tool ready for attendees to use as a follow-up, offering which a deeper dive into their specific sales engine performance.

Session 2: Perfecting Your Pitch – and how to sell more with sales guru, Ian Genius.

Most business owners believe their value is obvious. In their head their pitch is simple and clear, but to their ideal clients the sales message in unclear and complex, resulting in lost sales through confusion.

They want to tackle this…without being pushy and salesy.

This interactive session will help the audience ‘rethink’ their approach to sales by making one simple shift: stop trying to “sell,” and instead adapt their messaging so clients make smarter buying decisions.

With a playful nod to Darwin’s theory of evolution, our guest speaker Ian Genius, will show how today’s customer demands clarity, not pressure. The best salespeople aren’t the pushiest in fact, they’re the best at helping customers understand.

Key takeaways:

• Why traditional selling triggers resistance
• How to adapt your message so clients see the value and not just the price
• The real reason prospects ghost you, and how to stop it happening
• How to make your pitch 6-year-old-simple (without making the client feel stupid)
• A live example of the “Darwin Pitch Flip”

Session 3: Next Level LinkedIn: not your average LinkedIn training, this is taking LinkedIn to the next level up, up, and beyond, to target new business and win more contracts – from your contacts!

An interactive session where attendees learn how to use LinkedIn with various, free, simple to use AI platforms. There will be NO slide deck, no PowerPoint – instead our speaker Mike Roberts, founder of Yorkshire-based Making Digital Real, will showcase live the power of these tools, inspiring the audience to re-think their interactions around LinkedIn.

Key takeaways:

The session will work through various topics including:

• The power of video messaging: how, why, when and what to do with messaging using VIDEO; the psychology, the engagement and cutting through the noise and pollution of more traditional sales pitches on LinkedIn.
• Using the power of AUDIO: turn a simple voice message from a client into a review VIDEO for your profile page.
• Collecting voice messages from your audience using a simple trick.
• Embedding video on to your landing page - creating a landing page - and hosting it for under £5 per month.
• Creating a unique lead magnet using AUDIO that is SO unique, no one in the room will have thought about this concept before!

Session 4: AI to Drive the Sales Engine & Marketing Machine with Rob Dixon, Dixon AI

AI is changing how businesses create content and communicate with customers - not just by making tasks faster, but by expanding what is possible across sales and marketing. In this session, Rob Dixon explores how AI-powered content creation supports the sales engine and marketing machine, and why developing the right understanding of AI is now critical for business success.

Through a series of live demonstrations, attendees will see how AI can be used to create and transform content across multiple formats, including written content, imagery, audio, video, and podcast-style outputs.

Alongside the demonstrations, the session focuses on AI literacy - helping attendees understand how and why AI works in a sales and marketing context. Rob will explain why effective use of AI goes beyond individual tools, and how developing confidence in prompting, context, and workflow allows businesses to get better results as AI continues to evolve.

The session also looks at how AI-enabled content creation fits into wider sales and marketing activity, supporting clearer messaging, faster execution, and more effective customer engagement. The emphasis throughout is on practical application, relevance to real businesses, and using AI to enhance - not replace - existing sales and marketing efforts.

Key takeaways:

• How AI supports content sales and marketing activity
• Live examples of creating written, visual, audio, video, and podcast-style content using AI
• Why AI literacy is essential for getting long-term value from AI
• The importance of focusing on understanding and capability, not just tools
• Greater confidence in how AI can drive the sales engine and marketing machine

And there’s more…

Our bootcamp features not one but two short motivational talks, the first from Guy Rands Psychotherapist and TEDx Speaker, followed immediately with Sessions 1 and 2; a break for lunch and networking; another brief motivational talk sets the scene for the afternoon slot with Gary ‘the frontman’ Johnson taking the mic, followed immediately by Sessions 3 and 4.

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Host or Publisher FSB Wales & Cardiff Business School