The Reel Deal: Building Brands in the Social Era | Panel Discussion
About this Event
What does it take to turn a social media account into a recognizable brand, loyal community, or thriving business? Join us for an engaging panel discussion featuring some of the most creative and influential content creators, entrepreneurs, entertainers, and storytellers as they share the wins, challenges, and lessons learned while building their brands online.
Moderated by Jeff Kaplan of Venture Asheville, this lively conversation will explore content creation, audience growth, authenticity, partnerships, monetization, and how social media can be leveraged to create real-world opportunities and impact.
Our featured panelists include:
- Kyle "The Vulgar Chef" Marcoux – Chef, content creator, and social media personality (@TheVulgarChef)
- Dan "Food in My Beard" Whalen – Food writer, creator, and entrepreneur (@tfimb)
- Clay Smith, Delighted ToBeHere – Entertainer, performer, and community builder (@queendelighted)
- Stu Helm, The Food Fan – Asheville's beloved local food expert and community advocate (@stuhelmfoodfan)
- Cayla Clark – Comedian, creator, and digital storyteller (@caylaclarkcomedy)
Whether you're a small business owner, aspiring creator, nonprofit leader, marketer, or simply curious about the power of social media, you'll leave with practical insights, inspiration, and actionable ideas to help grow your own brand.
Admission is free. While there is no cost to attend, a suggested donation to Linked4Life is encouraged. Linked4Life works to expand access to mental health resources and support services for food and beverage workers, helping create healthier and more resilient hospitality communities.
Come learn, connect, and discover how today's creators are turning posts into purpose, followers into communities, and brands into movements.
Bear's Smokehouse BBQ and Back Alley Bar will be available for purhcase to enjoy during the discussion!
Where is it happening?
Event Location & Nearby Stays:
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